Tom Harsha Joins iMagicLab as Director of New DealerTrainer Unit

NOVATO, Calif.--iMagicLab, the nation’s fastest growing CRM, Internet sales and Inventory software system for automobile dealers, is pleased to announce that Tom Harsha has joined the firm as its new Director of Training. iMagicLab’s DealerTrainer unit will advise, train, measure and monitor dealer performance across a wide spectrum of proprietary metrics designed to increase conversion and customer satisfaction. Mr. Harsha is a known industry pioneer who has created systematic processes that have been time tested to survive and excel in the highly competitive vehicle marketplace yet allow for an ease of use necessary in an industry known for staff turnover. Mr. Harsha will report directly to Keith Latman, iMagicLab’s Chief Software Architect, and be based out of the firms Ohio offices.

“I’ve often said that dealers with good process and management don’t need technology to sell cars. Tom Harsha has a proven track record of instilling process that sticks and improving performance in dealerships that have everything from antiquated software to absent management,” said Keith Latman, Chief Software Architect of iMagicLab “When we set out to build our DealerTrainer consulting unit there really was only one person I wanted to run that critical department. I worked for two years to get the best trainer in America and I could not be more pleased to have Tom on our team.”

iMagicLab’s DealerTrainer consulting unit only has one mission: Help dealers sell cars. Under Mr. Harsha’s stewardship this national organization will modernize dealer policies and procedures, keep them in compliance with DoNotCall and other national privacy legislation and help move their operations into the Internet age.

“As a successful independent consultant I have spent the past 10 years helping dealers use, not fear, the changes that the marketplace and the Web have brought to the space,” said Tom Harsha, new Director of Training for iMagicLab. “In today’s competitive environment there can be no substitution for good communication, clear perceptions and solid technology. As manufacturers move toward parity in quality and style the skills of the dealership are more on display than ever before. Never before in our business has the finest technology been married to the most proven training product, it’s an exciting company to be part of and I look forward to rolling some units.”

About iMagicLab

iMagicLab is the fastest growing customer relationship management software company aimed at the expansive automobile retailing marketplace and is an approved solution for most of the major automobile manufacturers in the United States. The company creates customer relationship software, internet lead management solutions, inventory management systems, service retention, lead generation, websites, DeskLog, AutoPencil and eBay auction services specifically for the automobile retailing industry.

Visit the company’s Web site at http://www.imagiclab.com for further information on iMagicLab or contact Keith Latman at 415-883-5150 – sales@imagiclab.com