WIX Filters Announces "Party Like a Rock Star" Sweepstakes Winners

WIX Filters Announces "Party Like a Rock Star" Sweepstakes Winners

 

Grand Prize Winner and Three Guests Travel to Las Vegas in Style for the


2007 UAW Daimler-Chrysler 400

 

GASTONIA, N.C. (March 5, 2007) - Thanks to Affinia Group's WIX Filters
Ken Erickson and his three guests will get a taste of celebrity life
during the March 11 NASCAR Nextel Cup UAW Daimler-Chrysler 400 as
winners of the WIX Filters "Party Like a Rock Star" Sweepstakes. 

The foursome, wearing personalized leather WIX racing jackets, with pit
passes, suite tickets and $14 thousand in prize money in hand, will be
escorted from their Las Vegas Strip hotel to the Las Vegas Motor
Speedway in a private helicopter.

            "Many race fans dream about arriving at a race in a
helicopter with pit passes and suite tickets; WIX is excited to provide
Ken with this once in a lifetime opportunity," said Dave McColley, vice
president of marketing for WIX Filters, the number one filter in NASCAR.
"With more than 42,000 entries, the 'Party Like a Rock Star' Sweepstakes
has been one of WIX's most successful promotions." 

In conjunction with Speedway Motorsports, Inc., WIX Filters is awarding
Erickson, of Loveland, Colo., and his three guests a prize package that
includes garage and victory lane passes, suite tickets, deluxe
accommodations, four round-trip airline tickets, four personalized
leather jackets, $14 thousand dollars in spending money and a helicopter
ride to the race. 

The "Party Like a Rock Star" sweepstakes is part of WIX Filters'
extensive motorsports involvement which includes an associate
sponsorship of Joe Gibbs Racing and product sponsorships with leading
NASCAR teams including Robert Yates Racing, Hendrick Motorsports, Roush
Racing, Richard Childress Racing, Dale Earnhardt, Inc., and Evernham
Motorsports. WIX Filters, an exclusive NASCAR Performance Product, is
also the official sponsor of the WIX Filters Lap Leader Award, which
offers cash prizes for the leader of the most laps during each event
within the top three NASCAR racing divisions and a year-end prize for
the driver within each series who wins the most WIX Filters Lap Leader
Awards during the season.

In addition to WIX's at-track activities, Affinia Group's Motorsports
program includes Raybestos(r) brand brakes as the Official Brakes of
NASCAR, and the Raybestos Rookie of the Year Award.

Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX is the number one filter in NASCAR and an exclusive
NASCAR Performance Product. For more information, visit
www.wixfilters.com <http://www.wixfilters.com/> .

Affinia Group Inc. is a global leader in the on- and off-highway
replacement parts and service industry. In North America the Affinia
family of brands includes WIX(r) Filters, Raybestos(r) brand brakes, the
title sponsor of NASCAR's Raybestos Rookie of the Year program, Aimco(r)
brake products, and McQuay-Norris(r) and Spicer(r) Chassis parts. South
American and European brands include Nakata(r), Urba(r) and Quinton
Hazell(r). Affinia has operations in 19 countries and more than 10,000
people dedicated to keeping the world's wheels turning. For more
information, visit www.affiniagroup.com <http://www.affiniagroup.com/> .

Speedway Motorsports is a leading marketer and promoter of motorsports
entertainment in the United States. The company owns and operates the
following premier facilities: Atlanta Motor Speedway, Bristol Motor
Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor
Speedway and Texas Motor Speedway. The company provides souvenir
merchandising services through its SMI Properties subsidiaries and
Motorsports Authentics joint venture, and manufactures and distributes
smaller-scale, modified racing cars through its 600 Racing subsidiary.
The company also owns Performance Racing Network which broadcasts
syndicated motorsports programming to more than 750 radio stations
nationwide. For more information, visit the company's website at
www.gospeedway.com <http://www.gospeedway.com/> .

 

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