Kia Motors America Announces Record February 2007 Sales

IRVINE, Calif., March 1 -- Kia Motors America (KMA) today announced its best February sales ever of 23,512 units, a 13.5-percent increase over the same period in 2006. Year-to-date sales for Kia totaled 46,036 units, an 18.6-percent improvement over 2006. Spectra had a strong month with 4,545 units, a 10.8-percent increase over the same period last year. The all-new Rondo sold 928 units for the month.

"Our continued sales momentum is a direct reflection of the steady increases Kia has seen in our brand equity," said Len Hunt, executive vice president and COO of KMA. "By working hard to provide our customers with high-value vehicles they can feel proud to own, Kia is becoming top-of-mind on many car buyers' shopping lists."

                           MONTH OF FEBRUARY           YEAR-TO-DATE
  Model                    2007         2006         2007         2006
  Rio                      1,641        2,667        3,265        4,660
  Spectra                  4,545        4,103        8,818        6,906
  Optima                   2,906        1,516        5,107        2,782
  Amanti                   1,226          524        1,793        1,131
  Sportage                 3.937        3,012        7,411        6,223
  Sorento                  3,348        3,472        6,308        6,218
  Sedona                   4,981        5,425       11,928       10,909
  Rondo                      928          N/A        1,406          N/A

  Total                   23,512       20,719       46,036       38,829