Scion Corporate Manager Steve Haag to Address Motor Press Guild March 6

LOS ANGELES, Feb. 27, 2007 -- The Motor Press Guild (MPG), America's largest professional automotive media association, announces Steve Haag, corporate manager of Scion will be the featured speaker at its March 6 meeting. Haag will talk about Scion as a company, its approach to selling vehicles and its success since the launch of the Toyota brand extension in 2003. Haag will discuss the Scion difference from the dealership atmosphere to the ownership and customization experience.

Scion just unveiled a new design and a new product at the Chicago Auto Show; the redesigned xB and the all-new xD. Haag will address how Scion will continue to extend its marketing strategy to the youthful lifestyle of its drivers.

Haag has dedicated a quarter of a century to Toyota Motor Sales in various capacities. He first joined the company in 1982 as a management trainee and has since held numerous management positions with Toyota, Lexus and now Scion. Haag was promoted to corporate manager of Scion in 2005 and is responsible for Scion's overall operations, including sales, distribution, marketing, product development, and customer service.

  MPG Meeting Details:

  What:     Steve Haag, corporate manager of Scion, to address Motor Press
            Guild

  When:     Tuesday, March 6, 2007
            Social -- 11:30 a.m.
            Luncheon -- Noon

  Where:    The Proud Bird Restaurant
            11022 Aviation Blvd, Los Angeles, CA 90045
            Phone: 310-670-3093

  Price:    Members -- $20; Non-Members and Guests -- $25; (cash or check;
            open seating/no reservations)

  Contact:  MPG:  Robyn Eckard, 949-268-3049, or press@motorpressguild.org