Iteris Names Paul Osbourn Southeast Regional Sales Manager to Focus on Lane Departure Warning Technology

ANAHEIM, Calif.--Iteris, Inc. (AMEX:ITI), a leader in vision-based technologies and Intelligent Transportation Systems that optimize traffic flow and enhance driver safety, today announced the appointment of Paul Osbourn as its new Southeast Regional Sales Manager. Osbourn will be responsible for sales and business development of Iteris’ Lane Departure Warning System in the commercial truck market.

“Paul’s transportation experience and background is ideal for our Southeastern client base. We are happy to have him join our team,” said Bill Patrolia, Director of North American Truck Sales for Iteris. “Having a dedicated sales manager in the Southeast will strengthen our presence and allow us to work closer with new and existing customers in this region.”

Osbourn joins Iteris from First Advantage Corp. where he served as Director, Transportation Service, following its acquisition of Volvo Commercial Finance’s Road Manager Division. Osbourn spent several years as a Business Leader for Volvo Commercial Finance in the Road Manager Division, where he led the compliance group and managed dealer and customer relationships for sales channel growth. Prior to that, he held the position of Director of New Business Sales for CCIS Tech where he focused on point-of-sale technology and loyalty marketing in the retail sector. Osbourn held various other regional sales positions for Transcore Services, Roberts Express and St. Johnsbury Trucking Co., where he sold products and services to transportation firms.

“The North American heavy truck market has been very receptive to Iteris’ Lane Departure Warning System and I’m thrilled to be involved with such an innovative and successful product," said Paul Osbourn, Iteris’ new Southeast regional sales manager. "I believe my background is a great fit for this opportunity and I look forward to representing a company and product that I believe can make our nation’s roads safer.”

About Iteris, Inc.

Iteris, Inc. is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris, Inc. is headquartered in Anaheim, California. Investors are encouraged to contact us at 714.774.5000, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," “can” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies and of the products that incorporate our technologies, commercial vehicle and automotive production schedules and agendas; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our LDW system and the vehicles that incorporate our systems; the performance of our LDW system as a safety technology; our ability to specify, develop, complete, introduce, market and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address, including the general economic slowdown and volatility in the commercial vehicle or automotive sector. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (www.sec.gov).