RoadLoans Announces 2007 Motorsports Marketing Program

FONTANA, Calif., Feb. 24, 2007 -- RoadLoans(R), a leading direct-to-consumer auto finance company, announced its 2007 motorsports marketing program today as part of the NASCAR Busch Series race taking place here.

RoadLoans, based out of North Richland Hills, Texas, specializes in providing new and used vehicle loans, including consumer-to-consumer purchases and refinancing of existing loans directly to customers. Previously an associate sponsor in the NASCAR Craftsman Truck Series, 2007 marks RoadLoans' first significant motorsports marketing program, extending its presence in the NASCAR NEXTEL Cup and NASCAR Busch Series.

Recently, RoadLoans declared its partnership with Kevin Harvick, Inc. (KHI) and the two-time Busch Series Champion, Kevin Harvick, co-owner and CEO of KHI. RoadLoans will be the primary sponsor of the No. 33 Chevrolet for 14 NASCAR Busch Series races during the 2007 season and will feature a driver lineup including Harvick, NEXTEL Cup driver Tony Raines and road course specialist Ron Fellows. Additionally, the Internet direct-to-consumer automobile finance lender will enjoy an associate sponsorship of Harvick's No. 29 Shell Chevrolet fielded by Richard Childress Racing (RCR) in the NASCAR NEXTEL Cup Series.

"We're looking forward to the 2007 NASCAR season and our partnership with KHI," said Chris Goodman, senior vice president and managing director for RoadLoans. "Participating in NASCAR allows us to reach out to the 75 million fans who share a love of cars as we do."

RoadLoans' 2007 motorsports marketing program spans national and grass-roots outreach, including the following elements:

National Promotions -- Fans can go to RoadLoans.com and enter to win a variety of one-of-kind experiences including the chance to have their auto loan (up to $33,000) paid, as well as behind-the-scenes access to the track, and special access to the race team and other unique race-themed activities.

Show Car Program -- Fans around the country will have the opportunity to see the RoadLoans-branded show car, which will be on tour to select venues for the entire NASCAR season.

Media Plan -- Media will span national print, television, radio and web outlets for the duration of the NASCAR season.

Internet -- RoadLoans is launching a racing microsite on RoadLoans.com to provide fans with information and entertainment around RoadLoans' participation in the world of racing. The site will serve as a focal point for the racing program -- with features ranging from blogs to video, as well as race results and team profiles.

Community Outreach -- RoadLoans will participate in promotional events throughout the NASCAR season to benefit the Darrell Gwynn Foundation, which helps to prevent, provide for and ultimately cure spinal cord injuries and other debilitating illnesses.

RoadLoans has looked to Just Marketing International (JMI), the leader in motorsports marketing, to activate the 2007 program.

"Just Marketing International is pleased to partner with RoadLoans to advance its motorsports marketing initiatives," said Zak Brown, President and CEO of Just Marketing International. "As RoadLoans expands its presence in the motorsports space, Just Marketing International is right there with them -- drawing on our leadership, special capabilities and demonstrated track record in motorsports marketing."

About RoadLoans

RoadLoans, based in North Richland Hills, Texas, is a leading direct-to-consumer auto finance company specializing in new and used vehicle loans, consumer-to-consumer purchases and opportunities to refinance existing loans for customers with less than perfect credit. Through its online application process, RoadLoans streamlines the financing of a new or used vehicle. The company's focus on customer service has earned it the Lending Tree Customer Service Excellence Award every year since the award was first presented in 2002. Launched in June 2000, RoadLoans has focused on empowering and educating people through the auto loan process and has helped tens of thousands of consumers purchase or refinance a car. For more information, visit http://www.roadloans.com/ or call (888) 276-7202.

About Kevin Harvick Inc.

Kevin Harvick Inc. (KHI) is a 70,000 sq. ft. facility located in Kernersville, N.C. KHI is home to the No. 33 AES HR Solutions and No. 2 Camping World Truck Series teams and the No. 33 RoadLoans.com/Old Spice/Bounty/Camping World and the No. 77 Dollar General stores Busch Series teams. KHI enters into its fourth year of full-time competition in 2007 in NASCAR's elite divisions. Please visit www.kevinharvickinc.com for more information.