Advertising Pushes AutoTrader.com Site Stats to New Highs

ATLANTA--AutoTrader.com, the ultimate automotive marketplace, set new site records Sunday night following advertising placements with the NBA All-Star Game in Las Vegas. The site experienced lifts in traffic, page views and sessions, breaking highs set only a few weeks ago. Page views for the day totaled more than 17 million and sessions were over 900,000. Total searches increased 5% over the end of January and showed increased interest in not only the used segment of cars on the site, but also in new and certified pre-owned vehicles as well.

Additionally, Monday, February 23, was the company’s highest traffic day ever with more than 739,000 unique visitors in a single day and traffic at the end of January was up 18% over 2006. This is attributed to the company’s overall brand presence and industry leading online distribution partnerships, which include Yahoo!, Edmunds, NADA Guides, AOL Autos and Univision. AutoTrader.com recently launched a new advertising spot, entitled “Armada.”

“Our NBA presence, combined with our other marketing programs, consumer awareness and online partnerships all help AutoTrader.com continue to reach more car shoppers,” said Clark Wood, vice president of marketing, AutoTrader.com. “Armada kicks off our aggressive 2007 media buy that will peak during the prime car buying season from spring through fall.”

AutoTrader.com’s inventory also continues to grow. Each day, there are more than 3 million vehicles listed on the site.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.