Bryant Park Sets the Stage for Teams Working to Solve Super-Size "Snowdoku(TM)" Puzzle Made of Snow

  What:   The Chrysler brand is heating up the sudoku craze in the Big
          Apple by transforming the traditionally solitary game of sudoku
          into a high-energy, must-see outdoor sporting event called
          "Chrysler Aspen Snowdoku(TM) Challenge."

          Teams of up to eight sudoku puzzle players will be invited to New
          York City on Tuesday, February 27, to go head-to-head to solve a
          giant, larger-than-life "Snowdoku(TM)" puzzle made out of 36,000
          pounds of snow and ice. The best-in-class team that solves the
          puzzle in the quickest amount of time will win a trip to Aspen,
          Colo. and will ride in style during their stay in an all-new 2007
          Chrysler Aspen, the brand's first sport utility vehicle.

  Why:   Since making its U.S. newspaper debut in New York City in 2005,
         sudoku has become a national phenomenon. In just two years, sudoku
         books have knocked crossword puzzle books off best-seller lists,
         and some airlines have started encouraging passengers to play
         sudoku to relieve stress during take-off and landing. Around the
         world, sudoku has become so popular that it is responsible for a
         700 percent increase in pencil sales in England. (Source: The
         Independent of London.)

         To illustrate the magnitude of sudoku's popularity and celebrate
         the introduction of the Chrysler Aspen -- the brand's first Sport
         Utility Vehicle -- Chrysler is introducing "Snowdoku(TM)" a super-
         size sudoku puzzle built out of snow, in the city where sudoku
         first appeared.

  When:  Tuesday, February 27, 2007

           -- 7:30 a.m. (ET) -- Contestant registration
           -- 8:00 a.m. (ET) -- "Chrysler Aspen Snowdoku(TM) Challenge"
              Round One begins at Bryant Park
                 -- A subsequent round is scheduled to begin every 30
                    minutes, or less, depending on the length of time it
                    takes the current team to solve the puzzle
           -- 12:30 p.m.(ET) -- Expected time of completion and winner
              announcement

  Where: Bryant Park, Fountain Terrace -- New York City (Manhattan)
         Bryant Park is situated behind the New York Public Library in
         midtown Manhattan, between 40th & 42nd Streets and Fifth & Sixth
         Avenues. Please use the Sixth Avenue entrance.

  Visuals:  -- Winter Warm-Up -- Teams will have time to strategize and
               warm-up before racing out of the Chrysler Aspen and into
               action to solve the giant "Snowdoku(TM)" puzzle
            -- Catch the live action -- Teams scramble to unscramble the
               super-size "Snowdoku(TM)" puzzle in the shortest amount of
               time, racing against the clock and their competitors
            -- Pencil Precision -- A giant 6-foot pencil will be situated in
               the Chrysler Aspen vehicle for use when team members are
               ready to fill in blank cells on the giant "Snowdoku(TM)" game
               board
            -- Score a Seat in the Aspen -- The winning team will be
               announced immediately following completion of the final round

PRNewswire -- Feb. 23
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