Difrax Pleases Fathers With Ferrari

BILTHOVEN, the Netherlands, February 21 --

- Fathers in the Spotlight at Largest Dutch Consumer Exhibition

It wasn't all about Mothers at the largest Dutch consumer exhibition for future and young parents. Difrax, producer of the most innovative and modern baby articles, focused on a special Ferrari stand for future fathers. During this exhibition, Difrax organised the 'NK Kinderzitje Vastzetten' (National Championship for Child Safety Seat Installation). The father who installed the child safety seat in the Ferrari in the shortest amount of time got to drive the fast car himself.

Bastiaan Ragas, anchorman for the National Championship

Bastiaan Ragas, the most famous young Dutch father at the moment, conducted the game. Bastiaan Ragas achieved international fame as the lead singer of the successful boys band 'Caught in the Act'. The day prior to the exhibition, his daughter, Leentje, was born.

Vivienne van Eijkelenborg, Difrax Director: "Baby articles are always focused on mothers. This year, Difrax started a special Daddy Campaign especially for the fathers. For once, it isn't mothers with happy babies but rugged advertisements of fathers with stains on their shirts."

About Difrax

Difrax Inc., founded in 1967, is one of the largest top brands in the field of innovative and fashionable baby and toy articles such as baby bottles, pacifiers, care articles and cuddly toys in the Netherlands. Difrax is also an international trendsetter in the field of baby articles. Difrax products are meant to make life as pleasant as possible for both babies and parents. Difrax's range of products can be found in baby shops, drug stores, pharmacies and department store chains, among others.

Note for the editorial staff:

Photographs are available at the following internet address:

http://www.perssupport.nl/Home/Persberichten/Actueel?itemId=90289

For more information about Difrax, please contact Brigitte Bos, Difrax Inc. Commercial Director, Telephone: +31-30-225-00-04, E-mail: brigitte@difrax.com, www.difrax.com