Mobile Productivity and Arkona Announce Strategic Partnership

LAS VEGAS--Mobile Productivity, Inc. (MPi), a premier supplier of proprietary diagnostic, repair information and service merchandising solutions to the automotive industry, announced today the integration of its Advanced Repair Guidance Information System (ARGIS™) with Arkona’s web-enabled dealership management solution (DMS). The two companies have also formed a co-marketing partnership.

Arkona is a leader in supplying fully integrated on-demand business DMS solutions to automotive dealerships. ARGIS™ enables progressive service departments to increase efficiencies and profits by streamlining vehicle diagnostics using a customized repair information system that easily walks a technician and service advisor through the diagnosis using OEM data, all supportive wiring diagrams and service information.

ARGIS™ also provides service departments the ability to perform World Class Inspections™ that effectively increase customer pay sales using a customized inspection report, Know Your Vehicle™. The detailed inspection process gives service departments the ability to maximize all the revenue that’s available to them. The integration between Arkona and ARGIS will create a high level of efficiency for participating dealerships by eliminating the need to re-enter data into ARGIS. Dealers operating on the Arkona platform can now pull information from the DMS directly into ARGIS and populate the system with all appropriate customer information.

“We provide dealers with a set of tools to effectively manage the process of World Class Inspections and guarantee its success and profitability,” said Les Silver, MPi’s President and CEO. “Arkona's position and quality image in the marketplace made integration an easy choice and a big win for a good number of our dealer customers,” Silver added.

“MPi's ARGIS and Arkona’s DMS are tightly integrated. Service departments utilizing ARGIS will experience efficiencies since data is seamlessly moving between the two solutions,” said Rich Holland, President, Arkona, Inc. “The agreement with MPi includes a focused joint marketing plan which introduces all of our dealer clients to ARGIS and allows them to benefit from its use. In fact, several Arkona dealerships are already using ARGIS.”

Dealers using ARGIS are performing a better inspection and doing a superior job of explaining needed repairs to the customer, realizing benefits that average $100 to $125 in additional needed repairs per vehicle inspection, a substantial increase in revenue per RO. With ARGIS, Arkona dealers are better positioned to manage and increase the profitability of their service departments.

Dealers can arrange for the ARGIS integration by calling Arkona Sales at 800-429-3375 or via email at sales@Arkona.com or by calling MPi at 800-997-1674 ext.6 or email at argisinsidesales@mpifix.com.

About Mobile Productivity, Inc.:

Headquartered in Las Vegas, NV, Mobile Productivity Inc. is a premier supplier of proprietary diagnostic, repair information and service merchandising solutions to the automotive industry. The company's technology is making a difference in dealerships across the country, providing significant increases in profits, efficiencies and customer loyalty. For more information call Susan Lovett at (800) 997-1674 x2010, by email at slovett@mpifix.com or visit www.mpifix.com.

About Arkona, Inc.

Founded in 1996, Arkona is a leading supplier of fully integrated business management solutions for automotive and powersports dealerships. The Company's industry-leading application service provider or ASP model provides state-of-the-art technology and high-level technical support and training at low cost. The Company serves dealerships representing every major car manufacturer throughout all regions of the United States. Arkona's Dealer Management System (DMS) also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back-office systems with a retail Web presence. Arkona's DMS supports all major back-office functions including accounting, payroll and sales management. The Arkona DMS is based on flexible, industry standard technology. For more information visit the company's Web site at www.arkona.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.