Daytonabrands, Inc. Signs Contract for Primary Sponsorship of NASCAR Busch Series #28 Car with Jay Robinson Racing, LLC

DAYTONA BEACH, Fla. & IRVINE, Calif.--Daytonabrands, Inc. (OTC:DYTB) a manufacturer and marketer of innovative automotive products, announced today it has finalized an agreement with Jay Robinson Racing, LLC to sponsor the team through 2007. This sponsorship will include the main sponsor (hood and quarter panels) at this weekend’s Stater Brothers 300 NASCAR Busch Series event.

“This is the most significant Marketing and PR opportunity Daytonabrands, Inc. has completed to date,” stated Scott Harkness of Daytonabrands. “Through this relationship we have the opportunity to put Daytonabrands in front of 75 million brand loyal NASCAR fans at every race we’re at.”

Car #28 is a viable Top 10 performer. The driving team is comprised of former Daytona 500 winner Derrike Cope, along with Jeff Green, Johnny Sauter and Robert Richardson Jr. The race at the California Speedway will be driven by Jeff Green, who finished 28^th in the NASCAR Nextel Cup Standings in 2006 and recently ran in the Daytona 500 this past week.

“Our association with NASCAR Busch Series car #28, Jay Robinson Racing and the team drivers immediately catapults Daytonabrands into the awareness forefront of the $33 billion automotive aftermarket industry. We certainly hope all of our customers, shareholders and stakeholders will join with us in cheering on car #28 this Saturday, February 24, either in Fontana or by watching the 7 p.m. EST broadcast on ESPN2. This first race will be followed by races in Mexico City, Las Vegas and Atlanta,” continued Harkness.