Camping World Announces Expanded, Robust 2007NASCAR Sponsorship Program WithTeam Members John Andretti, Kevin Harvick, Clint Boyer and Cale Gale
BOWLING GREEN, Ky.--Camping World, America’s largest retailer of RV and outdoor supplies and accessories, today announced an expanded and robust 2007 NASCAR Sponsorship Program which will include 43 NASCAR events in the Busch and Craftsman Truck Series. RVs.com will join Camping World for this exciting ride into 2007.
The company will see John Andretti return for a second year as driver of the #10 Camping World entry where he is expected to drive in 20 Busch events. Camping World welcomes its new association with Kevin Harvick, Inc. Racing of Kernersville, NC. This NASCAR BUSCH and Craftsman Truck team is owned by Nextel Cup driver Kevin and Wife Delana Harvick.
Camping World, along with RVs.com, will be the primary sponsors for eleven BUSCH Series starts in the #33 Chevrolet with rookie Cale Gale and NASCAR veterans Ron Fellows and Tony Raines sharing the driving duties. The company will also ride along on the #33 car for another 24 races as an associate sponsor while Nextel Cup regulars Kevin Harvick, Tony Stewart and Tony Raines divide the seat time.
This robust sponsorship lineup will also see Camping World makes its first starts in the NASCAR Craftsman Truck Series in 2007 as the primary sponsor of the brand new KHI #2 Chevrolet Silverado entry for 12 races. Team Owner Kevin Harvick, NEXTEL Cup regular Clint Boyer and Gale will share the driving duties.
Camping World President and CEO Marcus Lemonis expressed his enthusiasm for the 2007 lineup saying, “We are extremely excited about our expanded NASCAR program for the coming year. We have great partners in John Andretti and Kevin Harvick and their teams. We’re also pleased to have a number of our other teammates onboard, which are some of Camping World’s best vendors and suppliers, for what every one anticipates will be a great season.”
These include valued Camping World suppliers Winegard, Norcold, King Dome, ADCO, Honda, Coleman, Dometic, Banks Power Systems, Reese, Cobra, and Roadmaster. The partner companies will enjoy visibility with their company logos on the drivers’ uniforms and cars as well as on other high profile promotional material.
The 2007 season will commence with the traditional NASCAR opening event in Daytona Beach. The first Camping World sponsored race will the Friday, February 19 NASCAR Craftsman Truck Series opener with Rookie Cale Gale driving the #2 Camping World Chevy Silverado. That race will be followed on Saturday the 20th by the Busch Series debut of the #10 Camping World Toyota driven by NASCAR Veteran John Andretti.
In addition to the expansion of its NASCAR program, Camping World is expanding its retail presence in the United States. The company anticipates adding between 15-20 new stores in 2007 and have a total of 100 by 2008. The brisk expansion of Camping World is well timed to respond to growing consumer demand as the outlook for the RV and RV supplies and accessories market burgeons, topping lists of US growth industries. A recent study by the University of Michigan’s Survey Research Center found that one in 12 U.S. vehicle-owning households now own an RV. There are now 7.9 million households in the U.S. with a RV. This figure indicates a 58 percent rise in RV ownership since 1980. This study also anticipates similar growth in the future, thus providing the catalyst for additional Camping World stores across the country.
About Camping World
Camping World Inc., headquartered in Bowling Green, KY, is America’s largest direct marketer and specialty retailer of RV and outdoor camping accessories and services. Founded in 1966, Camping World offers over 8000 quality products geared toward the RVing community, through nationwide SuperCenters, a well-established catalog call center and an award-winning Web site. Camping World is the industry leader in RV accessories and services. The company has grown from a single store in Bowling Green, KY to its current 65 SuperCenters with more than 500 service bays, in 25 states. The original 16-page black and white mail order catalog, begun in 1969, has expanded to 14 full-color issues. Today, combined circulation of catalogs and sales flyers exceed 25 million annually. The Web site, www.campingworld.com, logs 8 million visits each year.
Through Camping World's rapidly growing number of destination SuperCenters, it provides RVers with high-quality products and services to help enhance their life on the road. Expanded offerings of products and services to protect the RV lifestyle include: the President's Club customer loyalty program; in-store Resource and Performance Centers featuring RV and Car Insurance and Roadside Assistance Service; Camping World RV Institute technical certification/training program; Goodwill Ambassador program; and the new campground discount program, Camp Club USA.
For more information, visit us at www.campingworld.com.