Hooters Brings Energy to NASCAR with the Number 7

ATLANTA, Feb. 15, 2007 -- Today Hooters of America announced the most recent addition to their vast growing brand, the Hooters Energy Drink. This citrus flavored beverage will be available in convenience and grocery stores as well as Hooters restaurants across the country this spring. The 16 oz cans are offered in both regular and sugar-free selections.

In conjunction with the beverage launch, the #7 Hooters Energy Pennington Motorsports Chevy Silverado will be driven by 23 year-old Casey Kingsland and Derrick Cope for the entire 2007 NASCAR Craftsman Truck series schedule as well as 5 NASCAR Busch series races. The design of the diamond plate aluminum Hooters Energy Drink can reflects this motorsports partnership.

"We are very excited to launch this new product into the dynamic energy drink market," said Mike McNeil, VP of Marketing for Hooters of America. "When you think of Hooters you think of high energy. It is also great to see the Hooters Owl and the Number 7 back on the NASCAR circuit."

Casey has been racing since he was 12 years old and burst onto the truck racing scene two years ago. Casey Kingsland will be making many appearances on the track and Hooters locations in 2007. A new line of racing merchandise will be available trackside as well in Hooters restaurants.

Hooters of America, Inc. is the franchisor and operator of over 430 Hooters restaurants in 46 states and 21 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. For more information about Hooters visit www.hooters.com. Race fans will remember the success of Hooters in NASCAR when Hooters sponsored owner/driver Alan Kulwicki drove his #7 Hooters Ford to the NASCAR Championship in 1992.