Hachette and Nellymoser Start up Car and Driver for Mobile Phones

BARCELONA, Spain--Nellymoser, the leading mobile media and service delivery platform provider, today announces that Car and Driver magazine, published by Hachette Filipacchi Media U.S., has steered its content to the mobile channel using its ASAO platform. Driving enthusiasts can have immediate access to auto news, their favorite reviews, alerts, photos from recent car shows. It is now available both on and off deck (wap.caranddriver.com).

“With millions of avid car fans, we are excited to offer them a mobile version that they can access important information from a dealer’s car lot or on the road,” said Marta Wöhrle, SVP, Director of Digital Media, Hachette Filipacchi Media U.S., Inc. “Nellymoser is enabling us to reach the most handsets possible connecting our fans to compelling content through their phones. We see a strong mobile presence as pivotal to providing more access to information that consumers want. This new service is a good complement to what is in print and online.”

“Our ASAO platform puts Hachette in the driver’s seat so that they have real time access to their content, which can be changed instantly and reach millions of mass market mobile phones,” said Susanne Bowen, CEO of Nellymoser. “Hachette is at the forefront of interacting with their readers via mobile phones. They are steering more content and dynamic exchanges that expands the magazine’s reach and provides readers with live access to reviews, both from professionals as well as other readers.”

Car and Driver Mobile provides automotive enthusiasts with a single, informative place to gather information about their favorite cars, keep up with automotive news, see the latest reviews, look up specific stats as they are standing in the car dealer’s lot. The mobile component will also offer advertising.

The Nellymoser ASAO Next Generation Mobile Media Platform’s new capabilities provide a breakthrough for media companies and mobile network operators looking to create, deliver, and manage cutting edge rich interactive mobile experiences across the largest number of phones, network configurations and media formats. ASAO powers the broadest range of mobile entertainment in on-device browsers, media players and applications in a secure environment, including on-demand video and music, ringtones, graphics, news, communities and other popular mobile and user-generated content.

About Nellymoser

Nellymoser is the leading mobile media and service delivery platform provider. Utilizing Nellymoser's ASAO Next Generation Mobile Media Platform, tools, and portfolio of configurable frameworks, leading media companies and network operators deliver interactive and personalized mobile experiences that include on-demand video, music, ringtones, communities and games. We make it easy and fun for consumers to discover, preview, purchase, share and enjoy rich content directly from their mobile devices. Customers include MTV Networks, Warner Music Group, Hachette Filipacchi Media US, Fox Interactive Media, Microsoft, Macromedia, Leapfrog, Sony, Ericsson, Vivendi Universal and Electronic Arts. For more information, visit www.nellymoser.com.