Tony Stewart Back in the Driver's Seat for Old Spice
NASCAR Driver Will Mark Seventh Year of Partnership With Old Spice by Continuing Charity Auction Program, Sharing Viewpoints Through Blog
CINCINNATI, Feb. 12, 2007 -- Old Spice, the No. 1 antiperspirant/deodorant stick and personal cleansing choice for guys in the U.S., is employing the services of two-time NASCAR NEXTEL Cup Series champion Tony Stewart both on and off the track during the upcoming NASCAR season. Stewart will be back behind the wheel of the #33 Old Spice Chevrolet Monte Carlo, owned by Kevin Harvick, Inc., for eight NASCAR Busch Series races this season. Stewart will debut the car in the Busch Series season opener Feb. 17 at Daytona (Fla.) International Speedway, a race he has won the last two years.
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Success for Stewart -- as well as his teammate, Denny Hamlin -- on the racetrack will translate into a windfall for Stewart's namesake charity. Like last season, each time Stewart wins a race (Nextel Cup, Busch or NASCAR Craftsman Truck Series) Old Spice will auction his autographed towel that is used and seen in victory lane interviews to a lucky fan on eBay. This year, Old Spice also will be sponsoring Hamlin as a driver, and his Victory Towels will be auctioned off as well. Proceeds for all auctions will benefit the Tony Stewart Foundation. Fans can place a bid for each towel by logging onto OldSpice.com shortly after the race.
"With two Nextel Cup Series titles and nine other auto racing championships, Tony's vast experience makes him a perfect fit for Old Spice," said Old Spice brand manager Carl Stealey. "We're excited to continue working with Tony and now Denny, as we're always looking for new ways to expand our relationship with the sport and its standout drivers."
The expansion of that relationship continues this year as Old Spice taps into Stewart's skills as a writer. Stewart has begun writing a monthly blog for Old Spice's new online destination, "Voice of Experience," which can be accessed through OldSpice.com. The site will also feature blogs from other contributors writing on subjects ranging from entertainment and music to games, gadgets and sports. Stewart's blogs will focus on cars and the automotive industry.
Following is the 2007 schedule for the #33 Old Spice Chevrolet in the Busch Series:
Feb. 17: Daytona International Speedway
March 10: Las Vegas Motor Speedway
April 28: Talladega (Ala.) Superspeedway
May 11: Darlington (S.C.) Raceway
June 30: New Hampshire International Speedway (Loudon, N.H.)
July 14: Chicagoland Speedway (Joliet, Ill.)
Aug. 18: Michigan International Speedway (Brooklyn, Mich.)
Sept. 29: Kansas Speedway (Kansas City, Kan.)
EDITOR'S NOTE: Voice of Experience also can be accessed at ExperienceOldSpice.com in the "Experience Training" section or directly at VoiceOfExperience.com.
About P&G [NYSE: PG]
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.
About the Tony Stewart Foundation
Founded in 2003 by Tony Stewart, the principal purposes of the Tony Stewart Foundation are to raise and donate funds to help care for chronically ill children, drivers injured in motorsports activities and to support other charitable organizations in the protection of various animal species. The Tony Stewart Foundation will raise and donate funds to charitable interests, specifically those that support the aforementioned groups.
About Kevin Harvick Inc.
Kevin Harvick Inc. (KHI) is 70,000 sq. ft. facility located in Kernersville, NC. KHI is home to the No. 33 AES HR Solutions Truck Series team, and the No. 33 Old Spice/Bounty/Roadloans.com and No. 77 Dollar General stores Busch Series teams. In just six short years, KHI has amassed an impressive on-track record. Fielding a car in 114 Busch Series events and a truck in 97 Truck Series events, KHI has earned seven victories including the 2005 and 2006 Daytona 300 Busch Series races. Please visit www.kevinharvickinc.com for more information.
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