National Limousine Association Retains JMPR Public Relations for Communications Efforts

WOODLAND HILLS, Calif., Feb. 12, 2007 -- The National Limousine Association (www.limo.org), a voluntary, non-profit organization, headquartered in Marlton, New Jersey, has engaged JMPR Public Relations to assist with its media relations efforts and brand expansion. The National Limousine Association (NLA) is responsible for and dedicated to representing and furthering the interests of the luxury chauffeured ground transportation industry.

JMPR will support the NLA with North American media outreach and public relations assistance for the association, its membership initiatives, programs and special projects, and provide on-site support at trade shows. JMPR will work with the NLA board and staff members, to assist with brand enhancement and develop innovative campaigns to educate consumers and corporate America on the benefits of limousine and other chauffeured vehicle transportation.

Founded in 1985, the National Limousine Association's membership includes limousine owners and operators, suppliers, coachbuilders, manufacturers, and city, state and regional limousine associations. By pooling the resources and knowledge of thousands of operators from around the world, the NLA is able to accomplish goals far beyond the scope of a single limousine company. Working together, NLA members support limousine enterprise, define professionalism and continually improve the industry at large.

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Bentley Motors, Inc., Black & Decker (Price Pfister and Kwikset divisions), Boyd Gaming Corporation, Bugatti Automobiles, S.A.S., Callaway Cars, Carroll Shelby International, Inc., Coker Tire Company, Ducati North America, duPont Publishing, Foose Design, Gale Banks Engineering, Hankook Tire American Corp., Hotchkis Performance, Inc., Meguiar's, Inc., the Petersen Automotive Museum, RM Auctions, and SPEED.