AutoTrader.com Renews Exclusive Partnership with Univision.com
ATLANTA--AutoTrader.com, the ultimate automotive marketplace, and Univision Online, Inc., the interactive division of Univision Communications Inc. , today announced the continuation of their successful partnership. The new multi-year agreement provides the Hispanic community with the most comprehensive online automotive shopping and selling resources on Univision.com, the most visited Spanish-language web destination in the U.S.
Under the agreement, AutoTrader.com continues to be the exclusive new and pre-owned vehicle resource on Univision.com. AutoTrader.com’s tools and features, which include direct links to over 3 million vehicle listings, are prominently placed on Univision.com and its local websites and classifieds section.
For the first time ever, AutoTrader.com will feature customized promotional videos that can be accessed from Univision.com’s local city websites. This local coverage allows AutoTrader.com to reach Hispanics in their city as they navigate through the decision-making process during their car-shopping experience.
“Univision.com has been of principal importance to our success in reaching the United States’ growing Hispanic population from the day we established our partnership in 2003,” said Chip Perry, president and chief executive officer, AutoTrader.com. “AutoTrader.com continues to meet the needs of Hispanics by providing them the best tools and resources for their car-shopping and car-selling needs.”
“Through our partnership, Univision.com and AutoTrader.com have made it easier for Hispanics to shop for cars online in Spanish,” said Javier Saralegui, president, Univision Online. “We’re excited to connect advertisers and auto consumers through exclusive content that offers our visitors the best tools and interactivity online.”
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga, is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners.
Autotrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.
About Univision Online, Inc.
Univision Online, Inc. is the interactive division of Univision Communications Inc. , the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and is a wholly owned subsidiary of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.