Daytonabrands Launches Marketing Campaign during the NASCAR Daytona 500

DAYTONA BEACH, Fla. & IRVINE, Calif.--Daytonabrands, Inc. (OTC:DYTB), a manufacturer and marketer of innovative automotive products, announced today the launch of their new products during Daytona 500 Raceweek in Daytona Beach.

“We are taking a huge step forward as we have chosen the timing of the biggest race of the year, The Daytona 500, as the time for our first major promotion of 2007,” commented Scott Harkness of Daytonabrands. “Nobody has embodied the spirit of racing like Dale Earnhardt and we are extremely proud to have one of his former #3 race cars in our promotion. Fans can have their picture taken with the car for a small donation, with the proceeds donated to the Red Cross. The car will be at Cancun Lagoon, located at 1735 W International Speedway Blvd., Daytona Beach. This is an incredible traffic-flow location and there will be an estimated 500,000 to 1,000,000 visitors to the area during Race Week.”

Daytonabrands has completed a commercial which will air during Race Week on Sirius Radio during the running of the Daytona 500. The company is also working with the local media (TV and Radio Stations) to generate exposure.

“We feel the commercial is amazing and encourage all shareholders to visit our website to listen to it (www.daytonabrands.com). Both our Florida and California offices are excited to receive new customers and we are already committed to attending the next race at California Speedway,” continued Harkness.

About Daytonabrands, Inc.

Daytonabrands is a manufacturer and marketer of innovative automotive products, which are sold to but not limited to the following retailers: Ace Hardware, Costco, Savon, Albertsons, Walgreens, Checker, Kragen, Advance Auto, Schucks, Autozone, AJ Prindle, Access Garage Doors, Silvo, Pantograms, Herrington, Egg Shops, GarageToys.com, garagedepot.com, Garage Doors and More, Car Care, Logo Advantage, Marwest, Meban Tuire and Auto, Ford Lincoln, 9Dollar Ads, Olson Wholesale, Automotive Parts Network, B7L Distribution, Brandsmall, Harbor Freight, Electronic Express, Lillian Vernon, numerous websites, independent retailers and warehouse distributors. The Daytonabrands “team” has an exceptional history of leadership in the automotive industry, including several executives from the Armor All Products Corporation, including its founder, Alan Rypinski.

For more information, please review the company's website at: www.daytonabrands.com.

Statements contained in this news release, aside from those identifying historical facts, are "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe-harbor protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans or achievements that may be expressed or implied by any such forward-looking statements. The company disclaims any obligation to update or revise any forward-looking statements.