Lois Miller Promoted to President, IAG Automotive

NEW YORK, Feb. 6, 2007 -- IAG Research, the TV ad effectiveness ratings company today announced the promotion of senior executive Lois Miller, to the newly created position of President, IAG Automotive.

Miller joined IAG as Corporate Executive Vice President in September of 2004 and has helped make the firm's automotive business one of the most recognized and respected companies in automotive advertising and marketing. In addition to winning new clients and deepening relationships with existing ones, Miller has led the development of IAG's local measurement tools, which are used by both auto manufacturers and local dealer associations to determine critical marketing decisions.

IAG works with leading auto brands: Daimler Chrysler, Ford, Infiniti, Kia, Lexus, Nissan, Scion, Suzuki, and Toyota.

"Since joining IAG, Lois has continued to push the envelope on behalf of her clients. The result has been our next generation of measurement tools that will help serve not only the automotive sector, but all major marketers," said Ken Orkin, co-CEO of IAG Research. "In addition, her leadership skills and management of the auto business have provided a growth map for other groups within the company."

Prior to joining IAG, Miller was Vice President of advertising & marketing for Hearst Magazines, Corporate Group. In this role, she was responsible for advertising revenue and marketing strategy for 18 national consumer magazines, and developed programs with major advertisers that contributed millions in revenue to the magazine division in 2003.

Miller also held management positions at some of the nation's leading advertising agencies; such as, Dancer, Fitzgerald & Sample (now Saatchi & Saatchi), Grey Advertising, Sachs, Finley & Kaye and Bozell & Jacobs. While President and founder of her own marketing research firm, Miller/Stone, she consulted for leading companies such as Conde Nast Publications, Time Inc., The Walt Disney Company, Polaroid and Gannett.

Miller was named Communicator of the Year in 2000 by the Los Angeles Advertising Women organization. In 2002, the Governor of California acknowledged Lois as a member of the Women's Hall of Fame for her professional and charitable contributions to the state.

A graduate of Hunter College of New York, Lois has also pursued graduate studies at Manhattan School of Music, Julliard School, and U.C.L.A. She resides with her husband and their son in Santa Monica.

About IAG Research

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Procter & Gamble, Verizon Wireless, Johnson & Johnson, Home Depot, VISA, Merck & Co., Paramount Pictures and major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS.