DaytonaBrands, Inc. Issues Letter to Shareholders

IRVINE, Calif. & DAYTONA BEACH, Fla.--DaytonaBrands, Inc. (OTC:DYTB), a manufacturer and marketer of innovative consumer products for the automobile and home, today issued a letter to shareholders.

Dear Shareholders:

DaytonaBrands is experiencing many positive changes and I am taking this opportunity to personally thank each and every one of you for your shared optimism and future support. Without a doubt we are indeed entering an exciting period in our company history. Our business plan is being successfully implemented and we have moved well beyond the proof of concept stage. We are focused and we intend to continue to increase shareholder value.

Several years ago, when DaytonaBrands was started, we had a vision of becoming a leader in branded automotive products. We have had numerous successes including selling our product through the use of infomercials. Without a doubt the key component in our future success will be through infomercials and direct response campaigns. We have numerous opportunities to capitalize on the advertising and marketing of our products, some of which can be seen on our website www.daytonabrands.com. Our current website shows only a small glimpse of where we want to go with our company and we have set the foundation to create and implement a completely new website. This will be implemented next month as we feel it is absolutely necessary to handle the volume of business we want to generate through web sales.

We have developed several key partnerships, not only with suppliers and distributors, but most especially with endorsements. Having the association with the highest quality companies, and sports names in the business has enabled us to make quantum leaps forward. As these endorsements become finalized we will announce them accordingly.

Our first major push this year will be in Daytona Beach during Raceweek/Daytona 500. We have developed radio ads for airing on Sirius Radio during Raceweek. We have also secured the promotional usage of a former Dale Earnhardt #3 racecar, for which we will provide details in a subsequent future release.

Securing the marketing expertise of Alan Rypinski has been a major coop. Alan has provided us the framework for more than 120 sales representatives to bring our product to nearly 100,000 retail outlets in America. Our products are available at many of these locations: Ace Hardware, Costco, Savon, Albertsons, Walgreens, Checker, Kragen, Advance Auto, Schucks, Autozone, AJ Prindle, Access Garage Doors, Silvo, Pantograms, Herrington, Egg Shops, GarageToys.com, garagedepot.com, Garage Doors and More, Car Care, Logo Advantage, Marwest, Meban Tuire and Auto, Ford Lincoln, 9Dollar Ads, Olson Wholesale, Automotive Parts Network, B7L Distribution, Brandsmall, Harbor Freight, Electronic Express, Lillian Vernon, numerous websites, independent retailers and warehouse distributors.

In achieving our goals we plan on keeping client retention at a maximum, the cost to maintain is minimal while the income remains steady. The ramp up to reach the masses will cost several million dollars, however we believe the rewards are worth it.

We will continue to look for synergistic opportunities with customers and suppliers. Our clients and their input will be integrated into our ongoing programs. Keeping our investors and shareholders informed on a consistent basis we feel will only enhance and maximize shareholder wealth.

While we have been a public company for a short period of time our shareholders should be proud of our accomplishments and continue to expect excellence.

In closing, I would personally like to thank every client, employee, and shareholder for continued support and growth in our successes. The quality of service has been outstanding, the workload staggering, and the hours mind-boggling. This said, I am confident shareholders will reap rewards over the long-term.

My warmest regards,

Scott Harkness
President and Chief Executive Officer
DaytonaBrands, Inc.