TomTom Refreshes Corporate Identity to Reflect Its Expanding Position and Portfolio

CONCORD, Mass.--TomTom, the world’s largest navigation solution provider, today unveils its new corporate identity with a new logo.

The new identity retains all of TomTom’s unique brand values for consumers. At the same time it better reflects the full portfolio of navigation, tracking & tracing and traffic solutions that TomTom offers consumers, businesses and governments.

The logo is an evolution of the current logo and consists of the word ‘TomTom’ spelled in black, capitalized letters and features TomTom’s famous red hands embracing a transparent ball.

“TomTom has become a well-established global company and the leading brand in portable navigation solutions in just a few years,” says Alexander Ribbink TomTom’s Chief Operating Officer. “The new logo reflects these changes and symbolizes TomTom’s care for its customers, its hands-on mentality and its passion for the best, high quality navigation products and services. It also supports our continued expansion into new markets like fleet management and traffic solutions, whilst strengthening our position as the most preferred navigation brand by consumers.”

Starting March, the new logo will gradually be introduced in all materials.

About TomTom

TomTom NV is the world’s largest navigation solution provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE range and the TomTom RIDER. TomTom PLUS, is the location-based content and services offering for TomTom’s navigation products easily available through TomTom HOME. TomTom also provides navigation software products which integrate with third party devices; the TomTom NAVIGATOR software for PDA’s and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom’s products are sold through a network of leading retailers in 25 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext, Amsterdam Stock Exchange in The Netherlands. For more information, go to http://www.tomtom.com.