Dealer.com Launches Revolutionary Marketing Platform
BURLINGTON, Vt.--Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced that it has closed the marketing loop for dealers, by effectively creating a 360 view of auto dealers’ online and offline marketing investments and results. Today’s launch of Dealer.com Sales360 finally gives auto dealers the ability to measure and prove the effectiveness and ROI of their marketing programs.
Sales360 tracks consumer responses from exposure to closure; it removes the guesswork from decision making about where and when to invest in lead-generating activities and when to cancel those that don’t deliver. And, it gives dealers the proof they need to make these critical decisions by calculating cost-per-lead, cost-per-sale, and marketing and advertising ROI.
Using Dealer.com’s comprehensive and integrated platform, auto dealers can Drive new customers to their dealerships with effective search engine marketing and search engine optimization programs, and a powerful email marketing component; Capture more leads with Dealer.com’s SmartSites™ websites that present more opportunities for converting browsers into buyers; Manage leads, sales processes, advertising, specials, marketing media, inventory, web content, and reporting with a single-login ControlCenter™, the industry’s most user friendly online management system; and, now, Prove the effectiveness of their marketing and advertising programs with simple to use analytics that also include sales rep and website performance metrics.
“This is something dealers have been asking for, and we are pleased to be the first to provide the most important metrics about their marketing efforts. Dealers have been telling us that much of their advertising allocations are often based on assumptions rather than on actual proven results. With Sales360 the guesswork is over,” said Mark Bonfigli, Chairman, CEO and President of Dealer.com. “Now, with Sales360, Dealer.com is setting the standard for how progressive dealers will market their profit centers. Our Sales360 marketing platform will give auto dealers an unparalleled view into every corner and aspect of their business.
About Sales360
Dealer.com’s Sales360 offers these key features:
-
Drive new customers to their dealerships with effective
search
engine marketing and search engine optimization programs, and a
powerful email marketing component
- New Business
- Lower cost leads
- More local traffic
- Capture more leads with Dealer.com’s SmartSites™ websites that present more opportunities for converting browsers into buyers
-
Manage leads, sales processes, advertising, specials,
marketing
media, inventory, web content, and reporting with a single-login
ControlCenter™, the industry’s
most user friendly online management system
- Dealers manage their complete online presence with ControlCenter™
-
Prove the effectiveness of their marketing and advertising
programs with simple to use analytics that also include sales rep
and
website performance metrics
- Executive Dashboard
-
ROI Calculator
- Ad source tracker
- Cost-per-lead/sale
-
Advanced Reporting Module
- Integrated SEM/SEO reporting
- Lead reports
-
Advanced Website Analytics
-
Standard/traditional analytics plus:
- Site conversion rate
- Form submission rate by form and profit center
- Web Traffic Source report; and more
-
Standard/traditional analytics plus:
Sales360 is available to auto dealers now; pricing is available upon request.
About Dealer.com:
Founded in Burlington, VT in 1997, Dealer.com is a leading provider of online marketing solutions for the automotive industry. The company offers the only fully-integrated web-based closed-loop marketing platform that measures the effectiveness of every marketing program while tracking responses, and respondents, from exposure to closure. The platform includes NADA award-winning automotive dealer websites, user-friendly lead management tools, the most proven local search engine advertising solutions available, and unparalleled metrics and web analytics. Dealer.com is the only company to truly revolutionize the online marketing and sales effectiveness for auto dealers with an unmatched level of speed, precision and ease-of-use. For more information, please visit www.dealer.com or call 888-894-8989.