Ford Motor Company's January 2007 Sales
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* Ford's January Sales Totaled 166,835, Down 19 Percent Compared With a Year Ago.
* Lower Sales to Daily Rental Companies (Down 65 Percent) Account for Most of the Decline.
* Sales to Retail Customers Were Down Slightly (5 Percent).
* New Crossover Utility Vehicles (Ford Edge and Lincoln MKX) Heat Up Dealer Showrooms.
* Demand Continues to Grow for New Mid-Size Sedans (Ford Fusion, Mercury Milan, and Lincoln MKZ).
* All-New Expedition and Navigator Extend Sales Winning Streaks.
DEARBORN, Mich., Feb. 1 -- Ford Motor Company's January U.S. sales declined 19 percent compared with a year ago, largely as a result of a planned reduction in sales to daily rental companies. Sales to daily rental companies were cut by 65 percent.
"All of us at Ford are focused on restructuring our business to be profitable at lower volumes and offering more of the products people want, including more cars and more crossovers," said Mark Fields, Ford's President of The Americas. "We are focusing more of our attention on retail customers and reducing sales to daily rental companies sharply. Our customers benefit from this plan because their vehicles' residual values will improve -- a trend we already are seeing with our newest products."
The resale values of Ford's newest products have improved by as much as 11 percentage points -- with Ford closing the gap on many Asian competitors -- according to the Automotive Leasing Guide. Residual values have improved 2 percentage points compared with the prior model year for the 2007 Ford Fusion sedan, 6 points better for the 2007 Lincoln Navigator, 9 points better for the 2007 Ford Expedition and 11 points better for the 2008 Ford Escape. Ford's new 2007 Edge crossover has resale values higher than Toyota Highlander and Nissan Murano.
January marked the first full month on sale for the company's new crossover utilities -- the Ford Edge and Lincoln MKX. Edge sales were 5,586 and MKX sales were 1,699. In fact, the Edge post higher sales in its introduction month than did Ford's popular Fusion in its first month (4,078 in October 2005).
Dealers reported higher retail sales for the company's 2007 model mid-size cars, the Ford Fusion, Mercury Milan, and Lincoln MKZ. In addition, the all- new Ford Expedition and Lincoln Navigator full-size SUVs extended their winning streaks into 2007. Expedition sales have been higher than a year ago for five months in a row and Navigator sales have been up the last four months.
The Ford Escape and Mercury Mariner utility vehicles posted sharply higher retail sales in advance of a new 2008 model, which now is being shipped to dealers from Ford's Kansas City (Mo.) Assembly Plant.
Ford saw lower sales for its popular F-Series pickup truck in January (down 15 percent), which compares with a strong performance for America's best-selling pickup last year. The company expects softness in new home construction to adversely affect full-size pickup sales through the first half of 2007.
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FORD MOTOR COMPANY JANUARY 2007 U.S. SALES
------------------------------------------
January Month January CYTD
------------- % ------------ %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 132,006 169,412 -22.1 132,006 169,412 -22.1
Mercury 12,604 12,781 -1.4 12,604 12,781 -1.4
Lincoln 9,594 9,345 2.7 9,594 9,345 2.7
Jaguar 1,390 1,596 -12.9 1,390 1,596 -12.9
Volvo 7,808 8,844 -11.7 7,808 8,844 -11.7
Land Rover 3,433 3,693 -7.0 3,433 3,693 -7.0
----- ----- ----- -----
Total Ford Motor
Company 166,835 205,671 -18.9 166,835 205,671 -18.9
Memo: Cars and Trucks
Cars 55,842 82,710 -32.5 55,842 82,710 -32.5
Trucks 110,993 122,961 -9.7 110,993 122,961 -9.7
------- ------- ------- -------
Total Ford Motor
Company 166,835 205,671 -18.9 166,835 205,671 -18.9
FORD BRAND JANUARY 2007 U.S. SALES
----------------------------------
January Month January CYTD
------------- % ------------ %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Crown Victoria 5,424 5,200 4.3 5,424 5,200 4.3
Five Hundred 3,526 7,163 -50.8 3,526 7,163 -50.8
Taurus 0 14,655 -100.0 0 14,655 -100.0
Fusion 10,529 9,999 5.3 10,529 9,999 5.3
Focus 8,035 12,452 -35.5 8,035 12,452 -35.5
Mustang 9,064 11,208 -19.1 9,064 11,208 -19.1
Thunderbird 0 244 -100.0 0 244 -100.0
GT 62 157 -60.5 62 157 -60.5
-- --- -- ---
Total Ford Cars 36,640 61,078 -40.0 36,640 61,078 -40.0
Escape 8,408 11,010 -23.6 8,408 11,010 -23.6
Edge 5,586 0 NA 5,586 0 NA
Freestyle 2,011 4,729 -57.5 2,011 4,729 -57.5
Explorer 8,876 12,000 -26.0 8,876 12,000 -26.0
Expedition 6,143 5,316 15.6 6,143 5,316 15.6
Excursion 0 390 -100.0 0 390 -100.0
Freestar 1,072 5,746 -81.3 1,072 5,746 -81.3
Econoline/Club Wagon 12,521 9,001 39.1 12,521 9,001 39.1
Ranger 4,652 6,186 -24.8 4,652 6,186 -24.8
F-Series 44,919 52,771 -14.9 44,919 52,771 -14.9
Low Cab Forward 220 221 -0.5 220 221 -0.5
Heavy Trucks 958 964 -0.6 958 964 -0.6
--- --- --- ---
Total Ford Trucks 95,366 108,334 -12.0 95,366 108,334 -12.0
------ ------- ------ -------
Total Ford Brand 132,006 169,412 -22.1 132,006 169,412 -22.1
LINCOLN AND MERCURY BRAND JANUARY 2007 U.S. SALES
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January Month January CYTD
------------- % ------------ %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Grand Marquis 4,053 4,440 -8.7 4,053 4,440 -8.7
Montego 1,190 1,986 -40.1 1,190 1,986 -40.1
Milan 2,662 2,023 31.6 2,662 2,023 31.6
----- ----- ----- -----
Total Mercury Cars 7,905 8,449 -6.4 7,905 8,449 -6.4
Town Car 3,124 2,583 20.9 3,124 2,583 20.9
LS 0 873 -100.0 0 873 -100.0
MKZ 2,209 2,692 -17.9 2,209 2,692 -17.9
----- ----- ----- -----
Total Lincoln Cars 5,333 6,148 -13.3 5,333 6,148 -13.3
----- ----- ----- -----
Total Mercury
and Lincoln Cars 13,238 14,597 -9.3 13,238 14,597 -9.3
Mariner 2,633 2,002 31.5 2,633 2,002 31.5
Mountaineer 1,891 1,997 -5.3 1,891 1,997 -5.3
Monterey 175 333 -47.4 175 333 -47.4
--- --- --- ---
Total Mercury Trucks 4,699 4,332 8.5 4,699 4,332 8.5
MKX 1,699 0 NA 1,699 0 NA
Navigator 1,788 1,630 9.7 1,788 1,630 9.7
Aviator 0 536 -100.0 0 536 -100.0
Mark LT 774 1,031 -24.9 774 1,031 -24.9
--- ----- --- -----
Total Lincoln Trucks 4,261 3,197 33.3 4,261 3,197 33.3
----- ----- ----- -----
Total Mercury
and Lincoln Trucks 8,960 7,529 19.0 8,960 7,529 19.0
----- ----- ----- -----
Total Mercury
and Lincoln Vehicles 22,198 22,126 0.3 22,198 22,126 0.3
Total Lincoln Brand 9,594 9,345 2.7 9,594 9,345 2.7
Total Mercury Brand 12,604 12,781 -1.4 12,604 12,781 -1.4
JAGUAR BRAND JANUARY 2007 U.S. SALES
------------------------------------
January Month January CYTD
------------- % ------------ %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
XJ 384 465 -17.4 384 465 -17.4
S-TYPE 310 578 -46.4 310 578 -46.4
X-TYPE 269 432 -37.7 269 432 -37.7
XK 427 121 252.9 427 121 252.9
--- --- --- ---
Total Jaguar 1,390 1,596 -12.9 1,390 1,596 -12.9
VOLVO BRAND JANUARY 2007 U.S. SALES
-----------------------------------
January Month January CYTD
------------- % ------------ %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
S40 1,371 1,952 -29.8 1,371 1,952 -29.8
V50 195 379 -48.5 195 379 -48.5
S60 1,235 2,064 -40.2 1,235 2,064 -40.2
V70 257 449 -42.8 257 449 -42.8
XC70 855 1,022 -16.3 855 1,022 -16.3
C70 385 27 1,325.9 385 27 1325.9
S80 1,131 568 99.1 1,131 568 99.1
XC90 2,379 2,383 -0.2 2,379 2,383 -0.2
----- ----- ----- -----
Total Volvo 7,808 8,844 -11.7 7,808 8,844 -11.7
LAND ROVER BRAND JANUARY 2007 U.S. SALES
----------------------------------------
January Month January CYTD
------------- % ------------ %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Range Rover 930 917 1.4 930 917 1.4
Range Rover Sport 1,263 1,400 -9.8 1,263 1,400 -9.8
LR3 1,239 1,369 -9.5 1,239 1,369 -9.5
Discovery 0 0 NA 0 0 NA
Freelander 1 7 -85.7 1 7 -85.7
- - - -
Total Land Rover 3,433 3,693 -7.0 3,433 3,693 -7.0