American Honda Reports 2007 Best-Ever January Sales
Record CR-V Sales Help Increase Light Truck Sales by 11.0 Percent
TORRANCE, Calif., Feb. 1 -- American Honda Motor Co., Inc., posted a new January record for total vehicle sales of 100,790, eclipsing the 2006 record of 98,394, the company announced today. With one additional selling day in 2007, sales declined 1.7 percent based on the daily selling rate.* American Honda January light truck sales hit a record high of 47,378, up 11.0 percent compared to 2006.
Honda Division posted record January sales of 87,773, up from last year's record of 84,413, and was supported by record light truck sales of 41,427. Light truck models that broke January records included the CR-V, up 48.1 percent to 14,390; and the Odyssey, up 4.5 percent to 11,165. Sales for Accord, the company's volume leader, increased 12.0 percent for the month to 25,714.
"A strong light truck lineup contributed to the company's record January sales," said Dick Colliver, executive vice president of American Honda. "The crossover segment continues to grow and key products like the Honda CR-V are increasingly important."
The all-new Acura MDX, up 3.8 percent to 4,153, led the Acura Division's sales volume of 13,017. Sales for the MDX and RDX sport luxury SUVs resulted in record Acura light truck sales of the month totaling 5,951. Compared to record January 2006 Acura sales of 13,981, total division sales decreased 10.6 percent based on the daily selling rate.
*The daily selling rate is calculated with 25 days for January, 2007, versus 24 for 2006.
Consumer information is available at www.honda.com.
American Honda Vehicle Sales For January 2007
Month-to-Date Year-to-Date
January January DSR** January January DSR**
2007 2006 % Chg. 2007 2006 % Chg.
American Honda Total 100,790 98,394 -1.7% 100,790 98,394 -1.7%
Total Car Sales 53,412 57,429 -10.7% 53,412 57,429 -10.7%
Total Truck Sales 47,378 40,965 11.0% 47,378 40,965 11.0%
Honda Total Car
Sales 46,346 47,289 -5.9% 46,346 47,289 -5.9%
Honda Total Truck
Sales 41,427 37,124 7.1% 41,427 37,124 7.1%
Acura Total Car
Sales 7,066 10,140 -33.1% 7,066 10,140 -33.1%
Acura Total Truck
Sales 5,951 3,841 48.7% 5,951 3,841 48.7%
Domestic Car Sales* 40,394 48,146 -19.5% 40,394 48,146 -19.5%
Honda Division 36,516 43,278 -19.0% 36,516 43,278 -19.0%
Acura Division 3,878 4,868 -23.5% 3,878 4,868 -23.5%
Domestic Truck Sales* 32,988 31,640 0.1% 32,988 31,640 0.1%
Honda Division 27,037 27,799 -6.6% 27,037 27,799 -6.6%
Acura Division 5,951 3,841 48.7% 5,951 3,841 48.7%
Import Car Sales 13,018 9,283 34.6% 13,018 9,283 34.6%
Honda Division 9,830 4,011 135.3% 9,830 4,011 135.3%
Acura Division 3,188 5,272 -41.9% 3,188 5,272 -41.9%
Import Truck Sales 14,390 9,325 48.1% 14,390 9,325 48.1%
Honda Division 14,390 9,325 48.1% 14,390 9,325 48.1%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 87,773 84,413 -0.2% 87,773 84,413 -0.2%
Fit 2,036 2,036
Accord* 25,714 22,046 12.0% 25,714 22,046 12.0%
Memo: Accord
Hybrid 248 351 -32.2% 248 351 -32.2%
Civic* 18,378 24,788 -28.8% 18,378 24,788 -28.8%
Memo: Civic Hybrid 1,783 3,165 -45.9% 1,783 3,165 -45.9%
S2000 218 396 -47.2% 218 396 -47.2%
Insight 0 59 0 59
FCX 0 0 0 0
Odyssey* 11,165 10,257 4.5% 11,165 10,257 4.5%
Pilot* 9,375 9,999 -10.0% 9,375 9,999 -10.0%
CR-V 14,390 9,325 48.1% 14,390 9,325 48.1%
Element* 3,065 3,729 -21.1% 3,065 3,729 -21.1%
Ridgeline 3,432 3,814 -13.6% 3,432 3,814 -13.6%
Acura Division Total 13,017 13,981 -10.6% 13,017 13,981 -10.6%
RSX 127 1,288 -90.5% 127 1,288 -90.5%
TL* 3,878 4,868 -23.5% 3,878 4,868 -23.5%
TSX 2,628 3,204 -21.3% 2,628 3,204 -21.3%
RL 433 773 -46.2% 433 773 -46.2%
NSX 0 7 0 7
MDX* 4,153 3,841 3.8% 4,153 3,841 3.8%
RDX* 1,798 0 1,798 0
Selling Days 25 24 25 24
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate