Vehix Introduces 2007 Video Buyer Guides Powered by The J.D. Power Consumer Center
LAS VEGAS--Vehix today announced its 2007 automotive interactive video buying guides, which for the first time feature data from The J.D. Power Consumer Center. The video guides profile more than 250 vehicles in 10 categories, and they are available online at Vehix.com, jdpower.com and via Video On Demand from select cable television providers. The new buying guides are being previewed at the NADA conference, and they will be available for consumers on Feb. 9.
“Choosing and buying a car is a big decision. To make the research process simple and enjoyable, Vehix is presenting a series of brief video reports that can help consumers zero in on the data needed to make a good choice,” said Vehix CEO Derek Mattsson. “It’s our goal to provide consumers quality content for every stage in the car buying process. It’s not just about selling cars – it’s about sharing powerful information. This is why we’re proud to introduce the auto industry’s only video buying guides powered by data from J.D. Power and Associates, a trusted authority in customer satisfaction and vehicle quality.”
For the first time, the online buying guides feature click-able video technology, which allows the viewer to select which 3-5 minute chapter to watch among the ten chapters available in each 30 minute guide and create personal play lists and favorites.
“The click-able video buying guides present J.D. Power’s Consumer Center data in a way that’s useful and meaningful to consumers,” said Peter Marlow, vice president of corporate communications and consumer development at J.D. Power and Associates. “We’re pleased to team with Vehix to present information in a new way that gives consumers the information they want, when they want it, in a rich media format.”
Central to the side-by-side vehicle competitions and evaluations is the inclusion of The J.D. Power Consumer Center’s Power Circle Ratings, which compare models across all segments. To align with consumer shopping patterns, Power Circle Ratings for autos compare all models. The models with the highest scores receive five Power Circle Ratings.
The Vehix buying guides also feature additional authoritative sources including the National Highway Traffic Safety Administration and the Environmental Protection Agency.
Visit vehix.com to watch the new buying guides for several auto categories including Hybrids, Sedans, SUVs, Trucks, Sports Cars, Luxury, Vans, Wagons, Coupes and Convertibles.
Each guide contains ten chapters comparing all the vehicles in each category.
1 – Intro
2 – Overall highest ratings from The J.D. Power Consumer Center
3 – Evaluating Category based on Pricing
4 – Passenger Capacity & Comfort
5 – Fuel Economy
6 – Safety Features & Ratings
7 – Performance
8 – Cargo Capacity
9 – Reliability and Cost of Ownership
10 – Styling and Design
The click-able video and chapter selection features in the video buying guides use technology from Vimation’s interactive video solution. The video uses Flash to enable consumers to navigate, shop or browse by interacting directly with high quality video. This feature is enabled by technology from Vimation.
About Vehix, Inc.
Vehix.com launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. Vehix.com provides objective third-party information along with best-in-class research tools. Vehix.com provides a platform for both Private and Professional automotive sellers to showcase their vehicles to a broad national audience. Vehix.com has been designed to provide a truly one-stop automotive shopping experience.
Vehix has developed a unique marketing relationship with the largest cable television companies in the nation that has helped spur the growth of the Vehix.com site. Today, Vehix represents more than 1,500 auto dealers in over 60 markets, hosting a real-time, online inventory of new and used vehicles. Vehix.com is one of the most trafficked automotive resource websites on the Internet. It helps hundreds of thousands of individuals find the car of their dreams.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.