Daytonabrands, Inc. Announces Marketing Agreement With Mandalay Integrated Media Entertainment

Mandalay Sports Action Entertainment to partner with Daytonabrands, Inc. to create new television shows for marketing of its products

LAS VEGAS, and DAYTONA BEACH, Fla., Jan. 31 -- Daytonabrands, Inc. , a manufacturer and marketer of innovative consumer products for the automobile and home announced today it has reached an agreement with Mandalay Integrated Media Entertainment (MIME, a division of Mandalay Entertainment Group) led by president and award winning producer David Salzberg.

The partnership will include the development of marketing shows from the Mandalay Sports Action Entertainment division (MSAE), and its executive vice president, Christian Tureaud, along with Daytonabrands' Alan Rypinski, former AmorAll Founder/President and CEO.

"Mandalay Integrated Media Entertainment is internationally known for the development, creation and ad production for major networks and studios. Both companies and the executive team's have developed and implemented world wide campaigns for some of the most successful brands," stated Scott Harkness of Daytonabrands, Inc. "The combination of efforts should result in an incredibly successful campaign," continued Harkness.

Salzberg noted, "There are millions of auto enthusiasts and everyday drivers who love their cars, the experience, freedom, and joy driving provides them; who wouldn't want to enhance that experience? It's part of our culture. We have a passion for this space and have worked with brands," including:

  * Hachette Filipacchi's magazine, Car and Driver
  * Richard Petty, six-time Daytona 500 winner.
  * Lyn St. James, the first woman to win the Indy 500 Rookie of the Year
    Award.
  * Ivan "Ironman" Stewart, 2006 inductee into the Off-road Motorsports Hall
    of Fame.
  * Danny Sullivan, Indy 500 Champion.
  * Johnny Rutherford, three-time Indy 500 Champion
  * Emerson Fittipaldi, two-time Formula One World Champion and two-time
    Indy 500 Champion.
  * Mario Andretti Driving Schools, the world-renown racing school hosted by
    the greatest Indycar driver of all time
  * Dubai, UAE with the "24-Hours in Dubai" race event.
  * Currently working with the NHRA on a feature film written by TV-star
    Christopher Titus due for release in 2008

"Our goal is to work with brands to create results, which are designed to entertain, tell a story, and foster a brand/consumer relationship," commented Tureaud.

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the internet, automotive catalogs, direct to consumer television/print and various retail outlets (www.daytonabrands.com).

About Mandalay Entertainment Group

Mandalay Integrated Media Entertainment and Mandalay Sports Action Entertainment are part of the Mandalay Entertainment Group, led by award winning producer and chairman/CEO Peter Guber, one of the most diverse and successful companies in the entertainment and sports fields. Mandalay Pictures has financed and produced more than $750 million in films for worldwide theater audiences, garnering critical acclaim and achieving commercial success. Mandalay Mosaic Television Group is a producer of series and feature entertainment for broadcast and cable and owns Dick Clark Productions, through which it produces some of the worlds most recognized and successful televised awards shows. Mandalay Television is a producer of series and original movies for television broadcast, including the highly regarded Brotherhood airing on Showtime. Mandalay Sports Entertainment and Mandalay Baseball Properties are leading owner/operators of professional sports franchises in the country. They currently operate seven franchises across the country. MIME and MSAE are leading producers of branded entertainment properties and wide ranging marketing programs for all mediums. www.mandalay.com

Statements contained in this news release, aside from those identifying historical facts, are 'forward looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

FCMN Contact: tom_a@hotstockchat.com