Kia J.D. Power web site award

NEWS

 

FOR IMMEDIATE RELEASE

 

CONTACT: Michael Choo (mjc@kia.co.kr  ),
International Communications Manager, Kia Motors Corporation, Tel:
+82-2-3464-5663

 

Kia web site ranks highest in usefulness according to J.D. Power and
Associates study

- Kia.com becomes first web site to earn top honor in the study for a third
time

 

(SEOUL) January 31, 2007 -- Kia Motors America's consumer web site,
www.kia.com <http://www.kia.com/> , was awarded as the highest ranked
automobile manufacturer Web site in the recently released J.D. Power and
Associates 2007 Manufacturer Web Site Evaluation Study - Wave 1 (MWES SM).
Kia rated highest overall among manufacturer Web sites in terms of
usability, speed, navigation, appearance and information/content. 

The top ranking marks the third time Kia has had the highest ranked web site
in the MWES SM.  Kia.com was previously ranked highest in 2005 (Wave 2) and
with this most recent award it becomes the first manufacturer web site to
finish in the top spot three separate times.  All three award recognized
sites were prepared by Animated Designs, LLC., Kia's interactive agency
based in Westlake Village, Calif.

"Kia.com plays an integral role in our total marketing strategy," said Len
Hunt, executive vice president and COO, Kia Motors America.  "Receiving this
very prestigious award for the third time demonstrates our continued efforts
in providing our customers with the most accurate, user-friendly and
up-to-date information about our products as possible."

Acknowledged for being one of the most credible and recognized studies
ranking manufacturer web sites, the MWES SM surveyed 11,280 new-vehicle
shoppers who intend to purchase a new vehicle within the next 24 months.

 

 

Kia Motors Corporation (
<http://autoway.kia.co.kr/exchweb/bin/redir.asp?URL=http://www.kiamotors.com
/> www.kiamotors.com or www.kia.com <http://www.kia.com/> ) -- one of the
fastest growing automakers in the world -- was founded in 1944 and is
Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia
Automotive Group, Kia aims to become one of the world's premier automotive
brands. Kia's 14 manufacturing and assembly operations in 9 countries
produce more than 1.3 million vehicles a year that are sold and serviced
through a network of distributors and dealers covering 160 countries. Kia
today has over 32,500 employees and annual revenues of almost $16 billion.
It is the major sponsor of the Australian Tennis Open and an official
worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an
official automotive partner of FIFA -- the governing body of the FIFA World
Cup. Kia Motors Corporation's brand slogan -- "The Power to Surprise" --
represents the company's global commitment to surpassing customer
expectations through continuous automotive innovation.

 

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