Former Armor All Founder and CEO to Launch Daytonabrands Marketing Efforts

LOS ANGELES and DAYTONA BEACH, Fla., Jan. 29, 2007 -- Daytonabrands, Inc. , a manufacturer and marketer of innovative automotive products, announced Legendary Entrepreneur and Marketing Guru, Alan Rypinski has developed a strategy for the company to increase sales and brand identity, which begins today.

"We have put together a well-defined plan of action to ensure Daytonabrands' unique products reach the masses, initially nationwide, then throughout the western hemisphere. Incorporated into this plan is to gain endorsements from the largest brands and names in the business. As we develop these relationships we will continue to advertise and market the products through a two-channel approach," noted Scott Harkness of Daytonabrands.

One approach will be directly to the consumers utilizing an exciting multimedia campaign, which may include advertising on various networks such as SPEED TV, SPIKE, and the NASCAR channel on SIRIUS Radio.

The second approach will be through traditional retail outlets. "Many of the 140 sales representatives who have worked for Alan will be working with us and we plan on utilizing their relationships to help bring the products to over 100,000 other retail outlets. Our vision is to be in as many locations as possible and to support our products through a multi-million dollar advertising campaign," continued Harkness.