Leading auto makers select ChannelNet to deploy revolutionary personalized marketing campaign

FOR IMMEDIATE RELEASE

 

 

 

Leading Auto Makers Selects ChannelNet to Deploy Personalized Marketing
Campaign to Financial Customers

 

Mill Valley, CA, January 18, 2007 -ChannelNet has partnered with two
leading auto makers to develop and launch a multichannel marketing
solution to enhance the online experience of the auto maker's current
finance customers. The solution, which took top honors in the 2006
Interactive Media Awards, creates thousands of personalized Web sites
that help customers explore and facilitate automotive related financial
transactions. 

 

"This solution capitalizes on consumers increasing reliance on the
Internet to help them make complex purchase decisions on big ticket
items like cars and trucks" said Paula Tompkins, ChannelNet's CEO and
Founder.  "ChannelNet's personalized network of Web sites solution
demonstrates the growing ability of the Web to deepen customer
relationships and make it easier and faster for customer's to conduct
business."  

 

Combining ChannelNet's SiteBuilder(tm) technology and unsurpassed
automotive industry expertise, this solution generates an attractive and
personalized site for each customer. The site draws on individual
customer, vehicle and loan information which is used to customize
content and target messaging.  It is also designed to help sell new
vehicles by generating qualified leads for dealers and to promote
complimentary products and services. With similar solutions,
ChannelNet's customers achieved response rates as high as 30% and
conversion rates of 28%. In addition, nearly 50% of customers bookmarked
the sites for further action.  

 

ChannelNet's SiteBuilder technology enables deployment of Web-based
solutions at a fraction of the cost of the traditional Web development
process. SiteBuilder solutions are built so that non-technical staff can
easily manage content, allowing the sales and marketing staff to tailor
the program's message while maintaining the distinctive design
standards, independent of both IT and design staff.

 

About ChannelNet
Since 1985, ChannelNet has combined strategic-thinking, creativity and
technology to deliver multichannel solutions that help leading companies
provide seamless customer experiences and drive revenue across sales
channels.  The company's broad range of solutions include  multichannel
marketplaces of interconnected corporate, brand, and sales channel Web
sites; online-to-offline marketing, right channeling and guided selling
solutions; cross-channel customer loyalty programs; as well as
Intranets, and Extranets. For further information go to 
http://www.channelnet.com/ <http://www.channelnet.com/> .

 

Contact:

Pam Takahama

ptakahama@channelnet.com  

415-289-5140

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pam Takahama

Director of Marketing

 

T 415 289 5140

F 415 332 1635

E ptakahama@channelnet.com  

W www.channelnet.com