Daytonabrands, Inc. to Promote New Product Line During Daytona 500 Race Week

DAYTONA BEACH, Fla., Jan. 23, 2007 -- Daytonabrands, Inc. , a manufacturer and marketer of innovative consumer products for both the automobile and home use announced today it will be promoting and launching new products during 'Race Week', which ends with the running of the Daytona 500 on February 18th, 2007.

"We have a great promotion lined up, which will run through the week and includes many 'give-a-ways.' Gifts will be given to consumers who not only attend the event, but also visit our website www.daytonabrands.com. There are no catches. When consumers log onto our website and enter their promotional code, they will be provided a free gift and savings on a wide selection of our products," stated Scott Harkness, of Daytonabrands, Inc.

The Daytona 500 is racing's biggest day of the year and draws between 150,000 to 200,000 attendees. More than 30 Million viewers are expected, as it has become the most watched motor sport event in the world.

"We can think of no better time to launch our new products than during 'Race Week'. The exposure will provide us opportunity to meet with our core demographic of auto enthusiasts. We plan on using the event to generate brand awareness and as a basis to launch a large-scale multi-media campaign. Our goal is simple: Attract as many consumers as possible and convert them to long-term customers by directing them to our website and facilitating their needs," continued Mr. Harkness.

Daytonabrands has been a pioneer in applying superior technologies to the $33 Billion automotive aftermarket industry. The company's products first appeared on QVC and have since been sold through leading retailers including, but not limited to Lowes, SkyMall, Ace, Savon, Costco, Walgreens, Checker Auto Parts, Schuck's Auto Supply and Kragen Auto Parts.

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the $33 Billion automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets (www.daytonabrands.com).

Statements contained in this news release, aside from those identifying historical facts, are 'forward looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.