Experts Join Jeep(R) to Share Winter Sports Safety Tips at the 2007 Winter X Games
What: More than 12 million Americans will take advantage of the winter
season and spend time outdoors sledding, skiing, snowboarding or
snowmobiling this year. Of those, nearly 400,000 - or
approximately one out of every 30 - people will sustain an injury.
To help prevent these injuries and keep children and families
safe, Dr. John R. Tongue and professional snowboarder Stacy Thomas
have teamed up with the Jeep(R) Safe Way to Play campaign to offer
important winter sports safety tips.
Dr. Tongue and Thomas will explain:
- Key facts about winter sports-related injuries
- The most common causes of sledding, skiing and snowboarding
accidents, and how to avoid them
- Additional ways to stay safe while traveling to and from the
slopes
Who: Dr. John R. Tongue: An orthopedic surgeon specializing in sports
medicine, trauma/fractures and arthroscopic surgery. A fellow of
the American Academy of Orthopaedic Surgeons, Dr. Tongue has co-
authored a study on "The Hidden Dangers of Winter Sliding" and has
contributed to such varied media outlets as the Associated Press,
New York Times, Seattle Times, Pittsburgh Post-Gazette and has
conducted numerous television interviews.
Stacy Thomas: A professional snowboarder, Thomas has been skiing
since she was 3 years old and has been snowboarding since she was
6. At the age of 22, she has undergone three ACL surgeries due to
winter sports injuries and knows first hand the many do's and
don'ts of staying safe on the slopes.
When: Wednesday, January 24 8:30 - 9:30 a.m. MT*
Dr. John Tongue and Thomas are available for on-site TV interviews
at Buttermilk Mountain where they can demonstrate various safety
tips
1:30 - 4 p.m. MT*
Dr. John Tongue is available to conduct one-on-one media
interviews, including phone interviews
Thursday, January 25
8 a.m. - 1 p.m. MT*
Dr. John Tongue is available to conduct one-on-one media
interviews, including phone interviews
*Please schedule all interviews in advance by calling 312-464-1984
x240 or emailing Kodi Moore at Kmoore@clearblue.biz.
Where: 2007 Winter X Games
Buttermilk Mountain
Aspen, Colo.
Other: With millions of people watching as athletes perform daring stunts
during the 2007 Winter X Games, this is the perfect opportunity to
reach consumers with an important safety message before they head
to the slopes and try to imitate what they've seen on television.
The Jeep brand has been dedicated to safely transporting consumers
anywhere they want to go for more than 66 years. As part of an
overall focus on safety, Jeep not only wants to make sure
consumers get to where they're going this season, but wants to
make sure drivers and passengers are playing safely once they
arrive at their winter sport destinations.
Contact: Jodi Tinson (248) 512-2944 jt658@dcx.com
PRNewswire -- Jan. 19