Gale Banks Engineering Retains JMPR Public Relations for North American Media Relations Efforts

WOODLAND HILLS, Calif., Jan. 16, 2007 -- Gale Banks Engineering, the premier manufacturer of power enhancement products for gasoline and diesel trucks, motorhomes, SUVs and Jeeps, has engaged JMPR Public Relations to assist with public relations services and media relations initiatives, including targeted media outreach, new product debuts and special projects.

JMPR will assist Gale Banks Engineering with North American media outreach and provide PR assistance for the company and its full range of gas and diesel high-performance products and project vehicles. JMPR will work with Gale Banks Engineering management and creative teams on strategic planning initiatives, and the development and implementation of creative public relations campaigns to elevate brand visibility, promote new technologies and launch new products. JMPR will also assist with the company's 50th Anniversary celebrations, promoting Gale Banks Engineering's half century of technical innovations.

Gale Banks Engineering (www.bankspower.com), established in 1958, and located on a 12-acre campus in Azusa, Calif., is the technological leader in aftermarket power engineering and innovation. Its Engineering Department, staffed with world-class automotive people, designs and tests the latest high performance equipment. Its Race Shop creates the company's special project vehicles that win races and set world records. Banks then incorporates these race-proven technologies in engine performance and efficiency into winning products for the consumer market. Sophisticated electronic engineering technologies are developed and applied in its growing Computer Systems Engineering Department. Gale Banks Engineering is the company others come to for advanced research and development, proven by its distinguished client list that includes such automotive OEMs as Chevrolet, GMC, Chrysler, Ford, Buick, Volvo and Pontiac.

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Black & Decker (Price Pfister and Kwikset divisions), Boyd Gaming Corporation, Bugatti Automobiles, S.A.S., Callaway Cars, Coker Tire Company, Ducati North America, duPont Publishing, Foose Design, Galpin Motors, Hagerty Insurance, Hankook Tire America Corp., Meguiar's, Inc., the National Limousine Association, the Petersen Automotive Museum, RM Auctions, and SPEED.

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