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2007 Detroit Auto Show: Opening Weekend Offers Crowds a Peek at Cutting Edge Design and Technology


DETROIT, Jan. 15, 2007 -- Opening weekend of Public Days at the 2007 North American International Auto Show (NAIAS) brought attendance to 224,019 guests and amazed the crowds with state-of-the-art custom displays, incredible technologies and never-before-seen production and concept vehicles.

"Once again, it's another great year for the NAIAS," said Robert Thibodeau, Jr., senior co-chairman of the NAIAS 2007. "This year's show offers interactive exhibits, breathtaking concept and production vehicles, along with activities such as the new photo contest starting on Tuesday. You definitely do not want to miss NAIAS 2007."

Public Days for NAIAS 2007 run through Saturday Jan. 20 from 9 a.m. to 10 p.m. and Sunday Jan. 21 from 9 a.m. to 7 p.m. There will be no admittance one hour prior to show closing.

The excitement of Public Days at the NAIAS continues this week with the first NAIAS 2007 Photo Contest, sponsored by WWJ. On Jan. 16, NAIAS attendees with an auto show ticket can enter the show floor an hour early (8 a.m.) to get shots of all the great cars. They can upload their photos on and enter to win an official NAIAS 2007 poster. NAIAS 2007 also will host the third annual Automotive Education Day on Wednesday, Jan. 17, allowing students to explore career paths in all automotive fields. Lastly, the second annual Auto Racing Day will be held on Thursday, Jan. 18. Auto Racing Day, presented by Michigan International Speedway (MIS) will celebrate the history and excitement of auto racing with a Racing Day theme in Cobo's concourse. For additional fun things to do and see at NAIAS 2007, visit

Ticket prices for Public Days are $12 for adults; $6 for senior citizens 65 and older (must be purchased onsite), $6 for children 7-12, and children 6 and under are free when accompanied by a parent and do not require a ticket.

Before opening to the public, NAIAS 2007 welcomed more than 30,000 industry insiders during Industry Preview Days on Jan. 10 and 11. NAIAS Industry Preview Days offered an exclusive opportunity for automotive companies to invite their key contacts, suppliers and employees to get sneak peek at the show and also recognize them for their efforts. Press Preview Days, held Jan. 8 - 10, drew more than 6,000 media to NAIAS 2007 from over 60 countries.

eTickets are available for convenient online purchase at Orders for eTickets provide a voucher to be redeemed for show tickets at the eTicket window, located at the Oakland Hall entrance of Cobo Center. Tickets are also available through Ticketmaster at, or by calling (248) 645-6666. In addition, NAIAS attendees can purchase show tickets using the ticket kiosks located in the Cobo Center concourse near the Detroit and Oakland Hall entrances. Ticket kiosks accept most major credit and debit cards.

New this year is shuttle service available to NAIAS 2007 weekend attendees at the Detroit Zoo, Greenfield Village, Greektown and Joe Louis Arena. For more information on shuttle schedules, cost and parking, please visit

100th Anniversary

In 2007, the Detroit Auto Dealers Association (DADA) is celebrating the centennial of its successful association with the North American International Auto Show (NAIAS). Since its inception in 1907, the show has grown from a regional event featuring 17 exhibitors to an internationally-sanctioned show with over 90 exhibitors, adding more than $600 million to the metro Detroit region last year alone. With the support of Detroit area auto dealers the NAIAS features more new vehicle debuts and garners more media coverage than any show in North America.

  NAIAS 2007 Official Dates
  Public Days are Saturday, Jan. 13, through Sunday, Jan. 21, 2007.

  The North American International Auto Show
  Rod Alberts - Executive Director

Entering its 19th year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris- based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at The drive, design and desire for cars is here in Detroit!