Data and Insight from Many Leading Retail Market Analysts and Consumer Behavior Specialists Throughout the United States - Consumer Behavior 2007

DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c48313) has announced the addition of Consumer Behavior 2007 to their offering.

This handbook provides essential information every marketer and retail executive needs to know - why consumers buy and how to influence their purchasing. The author continuously gather data and insight from many leading retail market analysts and consumer behavior specialists throughout the United States, gathering first-hand information on current research and recent consumer survey results from colleagues. This market research report presents easy-to-read summaries of current research and other information useful for retailers, advertisers, restauranteurs, and tourism development groups. The handbook also presents valuable insight on various demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.

This is the only market research report of its kind available from any source. While there are numerous publications on general consumer behavioral topics, this is the only one which integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with most of the recent major consumer surveys.

Content Outline:

Part I: Trends In Consumer Behavior

Part Ii: Demographic Focus

Part Iii: Consumer Behavioral Trends

Part Iv: Research Updates

For more information visit http://www.researchandmarkets.com/reports/c48313