Chrysler Group Sets Unprecedented Sales Growth in 2006 for Certified Pre-Owned Vehicles (CPOV) Sales, Posting Record Highs and Outpacing the Segment
AUBURN HILLS, Mich., Jan. 11, 2007 -- Securing its position as the fastest growing certified used vehicle brand since 2002, Chrysler Group reported that its Five Star dealers sold a new year-to-date sales record of 116,604 Certified Pre-Owned Vehicles (CPOV) in 2006, an 8 percent increase above 2005 sales. Chrysler Group continues to outpace the CPOV segment, which increased sales 2 percent for the year.
Chrysler Group fourth quarter sales also rose 4 percent to 28,122 units, surpassing the fourth quarter sales record set in 2005. Compared against a record month of 10,441 units in December 2005, CPOV sales fell 10 percent to 9,350 units in December 2006, which was still the third best December in the company's CPOV brand's 5-year history.
For the year, Chrysler brand sales were up 15 percent to 38,974 units. Jeep(R) brand sales rose 17 percent to 28,054 units and Dodge brand sales dipped 1 percent to 49,576 units. Top-selling volume vehicles in 2006 were the Jeep Grand Cherokee (15,790 units), the Dodge Caravan and Dodge Grand Caravan (13,367 units) and the Dodge Ram pickup truck (10,393 units).
"Our Five Star dealers did an outstanding job of communicating the consumer benefits of our Chrysler, Jeep and Dodge CPOV program and that was the reason for our record sales in 2006," said Peter Grady, Director - DaimlerChrysler Motors Remarketing.
Chrysler Group offers one of the most comprehensive Certified Pre-owned Vehicle programs in the industry. For a vehicle to be certified under the Chrysler Group's used vehicle program, it must be a 2003 through 2007 model pre-owned vehicle with less than 65,000 miles and pass a stringent 125 point inspection. Chrysler Group's CPO vehicles are backed by an 8-year/80,000-mile powertrain limited warranty, a 3-month or 3,000-mile Maximum Care(TM) warranty, 24-hour, 365-day full roadside assistance and a $35 per day rental car allowance, in addition to a CARFAX Vehicle History Report(TM) and Buyback Guarantee.
Marketed as "Brand Spankin' Used(TM)," Chrysler Group's CPO vehicles are sold only through Chrysler, Jeep and Dodge dealerships which have earned the automaker's Five Star Certification. Five Star Certification is a comprehensive validation of the dealership's facilities, operational processes, salesperson and technician training accreditation as well as customer satisfaction survey ratings. Approximately 2,100 Chrysler Group dealerships in the U.S. are certified Five Star dealers.