Cars, Trucks, Concepts and the Buzz: Only TheAutoChannel.com Provides Complete PRESS PASS COVERAGE Of The Detroit Auto Show

The Internet's Automotive Information Giant Commemorates 11th Anniversary and Continues to Provide The Only Unedited Coverage of Major Events

LOUISVILLE, Ky., Jan. 11 -- Perhaps the greatest feature and promise of the Internet is that it offers users the opportunity to discover a breadth and depth of information that was never before accessible. Why then would some Internet websites and publishers be so insistent on limiting the information they provide?

This is a question that the publishers of TheAutoChannel.com have always pondered, and it's why they chose in 1995 to create an online entity that would never intentionally place limits on the coverage that they give to any automotive subject or event.

The Auto Channel's PRESS PASS COVERAGE of automotive events allows every user to experience, without actually being on location, what the event is really about. And TACH's coverage of the North American International Auto Show in Detroit is the latest example of this unique approach. It's as if every visitor to TheAutoChannel.com has an unlimited press pass to the show. In some respects, TACH's coverage is even better than being there, thanks to the non-linear, on-demand manner in which online visitors can access the material.

"People that love something, crave it; they want as much information as they can get, not as little as someone else decides they will allow them," said Bob Gordon, President and Co-Founder of The Auto Channel. "That's why car nuts would subscribe to several magazines at the same time. They couldn't get enough information, and they couldn't get it quickly enough. But magazine publishers were a slave to the number of pages they could print and to the economics of creating the content. Consequently, the reader was always left unfulfilled. Amazingly, these same print publishers now employ the same old restrictive policies on their websites."

Marc J. Rauch, TACH's Co-Founder and Executive Vice President, adds, "With traditional broadcasters (television and radio), coverage is even more ridiculously limited. An auto manufacturer will spend hundreds of thousands of dollars to put together a fabulous presentation to introduce a new vehicle and then be lucky if the presentation receives ten or fifteen seconds on a news program. With our PRESS PASS COVERAGE, you get it all: the singing, the dancing, the music, the live audience reactions, and the electricity of the moment. The only things you miss are the travel costs and bad weather."

So what does The Auto Channel's PRESS PASS COVERAGE typically include? Website visitors get unlimited viewings of un-cut, un-abridged videos; extensive text reports from manufacturers and journalists; on-location photography, and access to TACH's exhaustive proprietary databases and search engines. Best of all, it's totally FREE!

Now in its twelfth year online, and in its twenty-first year as a producer/distributor of video and audio automotive content, The Auto Channel has always been an industry leader and pioneer. In early 1996, TACH was the first website in the world to create and use streaming video online. That 'first' was quickly followed up with a string of other firsts that included the first live video and audio coverage of major motor sports events, industry trade and consumer shows, and new vehicle introductions. The Auto Channel's development of multi-car comparison databases and free pricing tools also led the parade in how every other automotive website now provides statistical or pricing information.

TheAutoChannel.com serves approximately one million unique visitors per month, and serves up nearly one million pages of content, thousands of video and audio programs (including full-length automotive TV shows and races), the Internet's largest collection of new vehicle reviews, and a dozen different searchable databases.

Primary entrance to The Auto Channel is via http://www.theautochannel.com/, but visitors can also enter through several other easy-to-remember portals, such as http://www.newcarbuyersguide.com/.

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.