Shell Brand in Atlanta Strengthened By Transition of Retail Assets; Sam's Real Estate Holdings LLC to Acquire 47 Gasoline Stations
HOUSTON, Jan. 11, 2007 -- Motiva Enterprises LLC (Motiva), the company that markets the Shell brand in the eastern United States, has sold its interest in 47 sites to Sam's Real Estate Holdings of Georgia, LLC (Sam's Holdings), a Georgia-based wholesaler. Sam's Holdings will continue to fly the familiar yellow Shell flag over these sites located in the greater Atlanta metropolitan and northern Georgia areas.
With this agreement, Sam's Holdings and affiliates will now supply the motoring public with over 200 million gallons of Shell branded fuel annually. In addition to the newly acquired 40 fee property sites and seven leases, Sam's Holdings currently operates nearly 50 other Shell-branded wholesale sites in the states of North and South Carolina. The company has been a Shell-branded wholesaler since 1999 and consistently has been ranked one of Shell's top customer service operators in the region.
Last fall, Shell and Motiva had publicly stated their intent to transition retail assets to wholesale in 16 regions to better support the wholesale business and move toward a vision of becoming the best fuels retailer in the world. Stu Crum, Shell's General Manager Retail Strategy & Portfolio US explained, "Shell and Motiva's strategies of growth through the wholesale class of trade are further exemplified through this sale. We are very pleased that an operator of Sam's Holdings stature has acquired these assets and will continue to grow and enhance the Shell brand in the Atlanta and northern Georgia areas."
Like Motiva, Sam's Holdings strives to offer the best value for customers' time and money. To achieve this, the company anchors its commitment to excellent customer service by staffing sites with empowered employees who have undergone strong training programs. Along with opportunities for advancement, Sam's Holdings employees receive a comprehensive benefit package that encourages dedication and retention.
According to Sami Nafisi, owner and president of Sam's Holdings, "This acquisition opens the door to another major metropolitan area that will provide us with potential to grow and surpass our established goals. There is no doubt that Motiva also will benefit from the success we hope to experience, which will continue to strengthen our business relationship. We believe in the strength and integrity of the Shell brand, including product quality, a bright and clean retail visual image and the credit card programs and promotions."
Local consumers can take advantage of rebates on quality Shell fuels by calling 1-877-MY-SHELL or logging onto http://www.877myshell.com/ to apply for the Shell Platinum MasterCard(R) from Citi Cards. The Shell MasterCard currently offers one of the best rebate programs in the industry with a 5 percent rebate on Shell quality fuels and a 1 percent rebate on retail purchases anywhere the card is used.
The sites were offered for bid earlier this year with a number of parties participating. According to a confidentiality agreement between the parties, the purchase prices cannot be disclosed at this time.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,600 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [ and ]. For more information, please visit http://www.shell.com/ .
Motiva Enterprises LLC refines and markets branded products through more than 9,000 branded stations in the Eastern and Southern United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc.
Sam's Real Estate Holdings of Georgia, LLC specializes in branded retail fuel and clean, well-stocked convenience store sites that are tailored to meet the individual needs of surrounding neighborhoods. Many of their nearly 100 locations feature customer attractions such as modern and convenient car washes as well as a varied food service program that includes fresh baked goods, custom blend "Cafe de France Coffee" and Coney Island's Nathan's Famous hotdogs.
Disclaimer statement:
This announcement contains forward-looking statements that are subject to risk factors associated with the oil, gas, power, chemicals and renewables business. It is believed that the expectations reflected in these statements are reasonable, but may be affected by a variety of variables which could cause actual results, trends or reserves replacement to differ materially, including, but not limited to: price fluctuations, actual demand, currency fluctuations, drilling and production results, reserve estimates, loss of market, industry competition, environmental risks, physical risks, risks associated with the identification of suitable potential acquisition properties and targets and the successful negotiation and consummation of transactions, the risk of doing business in developing countries, legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves, economic and financial market conditions in various countries and regions, political risks, project delay or advancement, approvals and cost estimates.
Please refer to the Annual Report on Form 20-F for the year ended December 31, 2005 (as amended) for a description of certain important factors, risks and uncertainties that may affect the Shell Group's businesses. Neither Royal Dutch Shell plc nor any member of the Shell Group undertakes any obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or other information.
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