The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

PEIKER's BluetouchMusic(TM) Receives Honorable Mention in Bluetooth SIG Best of CES 2007

New Bluetooth(R) Product Unites Cell Phone, Downloaded Music to Car Audio

LAS VEGAS, Jan. 10 -- Germany's PEIKER acustic GMBH & Co. KG, an automotive electronics maker for top auto brands, announced its groundbreaking BluetouchMusic has received an honorable mention in the Bluetooth SIG Best of CES 2007 contest. The new product is the first automotive aftermarket system to fully integrate hands-free mobile technology with multi-media support, allowing users to play either downloaded or streaming music through their existing car audio system with a user friendly interface.

"BluetouchMusic is one of those innovative products that showcases the many uses of Bluetooth technology in the car," said Michael Foley, Ph.D., executive director, Bluetooth SIG. "It incorporates the traditional hands-free system with the functionality people really want in the car -- the ability to bring their music with them from their favorite music device."

The BluetouchMusic unit, which features a user friendly display, clear touch screen and intuitive menu navigation, gives music lovers the freedom to replay and switch between music downloaded to either their mobile phone using Bluetooth(R) A2DP technology or iPOD(R) or other MP3 player via a hardwire.

"BluetouchMusic is the only system on the market today that allows music downloads from mobile phones to be played via Bluetooth A2DP technology with a user friendly interface," said Mike Bailey, PEIKER acustic chief operating officer. "Mobile phones offer consumers more multi-media functionality and this system allows consumers to take the music from their handset and play it through the car audio system."

Officials from PEIKER acustic, which pioneered vehicle hands-free Bluetooth technology in Europe five years ago, say the unit, which allows users to match display colors to various car interiors, requires professional installation, and will be distributed initially only through professional aftermarket channels.

BluetouchMusic is the first automotive aftermarket major product offering to the U.S. market from PEIKER acustic and was developed in cooperation with ALAC GmbH.

About PEIKER acustic

Headquartered near Frankfurt, Germany and in Irving, Texas, PEIKER acustic ( ), is one of the world's leading suppliers of a wide range of mobile communication accessories, including microphones, cellular hands-free car kits and telematic solutions. With technology advancing every day, PEIKER acustic has the capability to implement new technology and extend it even further with complete in-house design, manufacturing and assembly to produce consumer-ready products, meeting critical time-to-market deliveries. With 60 years of experience, PEIKER acustic's proven know-how and firm commitment to excellence permit PEIKER to be an ideal partner for product development, manufacturing and marketing/sales.

The Bluetooth trademarks are owned by the Bluetooth SIG, Inc. and any such use of the trademarks by PEIKER acustic is under license.