Dale Jarrett Racing Adventure Celebrating Great Holiday Season Tuesday, January 09, 2007

NEWTON, N.C., Jan. 9, 2007 -- Jason A. Jarrett - Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) announced today that in the past two months the company has experienced the best retail sales revenue in the company's history. "With sales of almost 3/4 of a million dollars the holiday season was a tremendous success," said Jason Jarrett. "However, as excited as we all are to complete what is expected to be our first profitable year in 2006, we are all committed to working even harder this new season to deliver the types of earnings to our shareholders that will result in an increase in their investment value."

The 2007 schedule can be viewed by going to: www.racingadventure.com.

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement that driving your own authentic NASCAR Nextel Cup race car on a nationally renowned superspeedway can deliver. We call it Full Throttle Living. The company books various dates during the year at NASCAR tracks across the country and customers can purchase packages ranging from a 3-lap ride to a 100-lap super drive. Participants can achieve speeds of up to 165 mph at the superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the race car, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and is backed by NASCAR champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason and Green Bay Packers quarterback Brett Favre. More information is available on the DJRA by visiting www.racingadventure.com.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.