EyesOn Design Media Advisory

DETROIT, Jan. 5, 2007 -- WHAT:     The EyesOn Design Awards at the North American International
            Auto Show (NAIAS) 2007; the only international automotive design
            awards to be judged solely by designers.  Four prestigious
            awards will be given that define specific elements of automotive
            design.
  (Logo:  http://www.newscom.com/cgi-bin/prnh/20060728/NAIASLOGO )
  WHO:      Design legend Tom Gale will serve as Chief Judge.  Gale will be
            joined by:

             - Niels Diffrient - Niels Diffrient Product Design, (Industrial
               Design and Architecture - Commercial Furniture) - Ridgefield
               CT

             - Charles M Jordan - Vice President of Design, General Motors
               (Retired)

             - Peter Stevens - Automotive Designer - UK

             - Jack Telnack - Vice President Global Design, Ford Motor Co
               (Retired)

            A Design Jury comprised of an international panel of 20 highly-
            respected designers with representation from directors of design
            for several major international vehicle manufacturers,
            independent designers, domestic and foreign design colleges, and
            retired automotive design chiefs will judge all new vehicles
            introduced at NAIAS 2007.

  WHEN:     Tuesday, January 9, 2007 at 12:30 pm - 1:00 pm at the Michigan
            Hall Stage, Cobo Center, Detroit, Michigan.

  WHY:      As the premier international auto show, the NAIAS hosts many
            outstanding design introductions each year and 2007 is expected
            to be one of the biggest ever. The EyesOn Design Awards at NAIAS
            are only given at the NAIAS and the awards are unique in that
            they are decided upon by some of the most respected automotive
            design experts in the world.  The EyesOn Design Awards at NAIAS
            are a coveted measure of achievement by automotive designers
            given that the awards are judged and presented by a jury of
            their peers.

            The EyesOn Design Awards at NAIAS are presented by the Detroit
            Institute of Ophthalmology (DIO), an internationally-recognized
            non-profit known for its programs that help the blind and
            visually-impaired through research, education and support
            groups.

            Tom Gale is available for interviews prior to the awards and
            during NAIAS press preview days. Contact Michael Smith or
            Fred Bane to schedule.

Please note: The judges will be on the show floor the morning of January 9th to conduct the judging. Since they will have a very tight timeframe, we respectfully ask that you refrain from approaching them for interviews during the judging process. All designers will be available for interviews immediately at the conclusion of the awards ceremony at 1:00 pm.

   Contacts:   Michael P. Smith, 313.790.6887
               Fred Bane, 248.318.2737

               Detroit Institute of Ophthalmology
               www.eyeson.org
               313.824.4710

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060728/NAIASLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com