Reality Racing -- The Rookie Challenge to Launch in May as Part of Spike's Saturday Morning Powerblock

BOCA RATON, Fla., Jan. 4, 2007 -- Reality Racing, Inc. (OTC Pink Sheets: RRGI) announced today that Reality Racing -- The Rookie Challenge will be a central feature of Spike TV's highly publicized and much anticipated Saturday morning Powerblock, starting in May of 2007.

A top 5 network among men 18-49, Spike's high revving, testosterone packed Powerblock will consist of Reality Racing -- The Rookie Challenge, Horsepower TV, Muscle Car, Xtreme 4x4 and Trucks in this weekly 3-hour adrenalin extravaganza. Reality Racing -- The Rookie Challenge premieres on Spike TV on May 19, 2007 and runs through August 18, 2007. Each 60-minute episode of the series will begin on Saturday mornings at 9:00 A.M. Eastern Time and will be telecast in the United States, its territories and possessions, including Puerto Rico and Canada.

Reality Racing -- The Rookie Challenge will pit 16 amateur male and female drivers as they compete to turn their stockcar racing dreams into a reality. Filming will begin at the end of January and the ultimate winner of the thirteen episode series will take away a grand prize package worth an estimated $750,000 that includes, but is not limited to, a contract with a professional racing team, a sizable cash purse, national exposure and a gold championship ring.

Reality Racing -- The Rookie Challenge offers sponsors, advertisers and promoters outstanding opportunities to expand and reinforce brand recognition and increase sales to an audience that is already accustomed to displaying brand loyalty though purchase choices. Customized marketing and sponsorship packages are available and can be perfectly tailored to achieve maximum impact.

For more information, visit the company webpage at: http://www.realityracingtv.com/

  For media information, contact:      For company information, contact:
  Mike Burnett                         Kathy Itchkow
  VP Sales and Marketing               Director of Marketing and Promotions
  Bacara Media                         Reality Racing, Inc
  626-355-4030                         561-391-1064
  Email: mike@bacaramedia.com          Email: kathy@realityracingtv.com