The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Mazda Calendar Year 2006 NA Sales Up 4.0 Percent


PHOTO (select to view enlarged photo)

- December Sales, Led by CX-7 and MAZDA3, Rise by 3.9 Percent -

IRVINE, Calif., Jan. 3 -- Mazda North American Operations (MNAO) today announced total calendar year-end sales of 268,786, posting a 4.0 percent increase over CY '05, while December 2006 sales totaled 19,912 vehicles, a 3.9 percent increase over December of last year.

"We introduced the MAZDASPEED6, MAZDASPEED3, MX-5 Power Retractable Hard Top and the CX-7 making it a monumental year for Mazda," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "We look forward to continuing our strong sales momentum into the new year, starting with the launch of the all-new CX-9, followed by the new 2008 Tribute."

Mazda's all-new CX-7 crossover SUV recorded 3,421 units sold in December. With a starting MSRP of $23,750, CX-7 features a turbo-charged 2.3-liter four-cylinder direct-injection gasoline engine that produces 244-horsepower, yet still delivers an estimated 23 mpg in combined city and highway driving.

MAZDA3 and MAZDA5 both recorded their best Decembers ever. MAZDA3 reported 7,096 units sold, up 3.0 percent over last year, and the MAZDA5 recorded 1,131 units sold, up 9.7 percent versus 2005. In addition, the MAZDA6 registered an increase in sales of 23.0 percent compared to last December.

"Although we are pleased with our 2006 results, Mazda remains focused on sustaining the momentum and working towards even more growth in 2007," said O'Sullivan. "Although we have the most extensive and diverse product lineup in our history, our plans for the future won't permit us to be complacent."

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

             Mazda North American Operations - December 2006

                              Month-To-Date            Year-To-Date

                        December December    %    December December     %
                           2006    2005    Change   2006     2005     Change

  Mazda3                  7,096   6,886     3.0%   94,437   97,388    (3.0)%
  Mazda5                  1,131   1,031     9.7%   17,109    4,761   259.4%
  Mazda6                  5,866   4,770    23.0%   66,203   71,447    (7.3)%
  MX-5 Miata              1,024   1,007     1.7%   16,897    9,801    72.4%
  RX-8                      552     985   (44.0)%   9,343   14,673   (36.3)%
  Protege                    --      --     N/A         1       --     N/A
  626                        --      --     N/A        --        2     N/A
  CX-7                    3,421      --     N/A    22,325       --     N/A
  Tribute                   501   2,494   (79.9)%  26,785   36,761   (27.1)%
  B-Series Truck            232     412   (43.7)%   4,086    5,872   (30.4)%
  MPV                        89   1,571   (94.3)%  11,600   17,634   (34.2)%

  Total Vehicles

  CARS                   15,669  14,679     6.7%  203,990  198,072     3.0%
  TRUCKS                  4,243   4,477    (5.2)%  64,796   60,267     7.5%

  TOTAL                  19,912  19,156     3.9%  268,786  258,339     4.0%

  MEMO:

  IMPORT CAR              9,803   9,909    (1.1)% 137,787  126,623     8.8%
  IMPORT TRUCK            3,510   1,571   123.4%   33,925   17,634    92.4%
  IMPORT TOTAL           13,313  11,480    16.0%  171,712  144,257    19.0%

  DOMESTIC CAR            5,866   4,770    23.0%   66,203   71,449    (7.3)%
  DOMESTIC TRUCK            733   2,906   (74.8)%  30,871   42,633   (27.6)%
  DOMESTIC TOTALS         6,599   7,676   (14.0)%  97,074  114,082   (14.9)%

  Note:  Protege and 626 are discontinued vehicles.