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Raceway Media Joins Forces with New ASA Midwest Tour

North Adams, MA December 29, 2006; Today Raceway Media announced a deal with the new ASA Midwest Tour, which was founded earlier this year. Raceway Media's popular classified website,, will serve as the official classified website of the new series, which will begin to host events in the spring of 2007.

ASA Midwest Tour Vice President, Steve Einhaus, commented on the partnership by saying, "Because our series is new to the racing scene, it's important for us to associate with like-minded organizations that are respected in the racing community. Raceway Media has the support of racers, tracks and other sanctioning bodies and we are pleased to be working with them."

Under the agreement the organizations will exchange banner advertisements to cross-promote through their websites; and the ASA Midwest Tour will distribute Raceway Media fliers to their racers and make PA announcements at their events. Raceway Media will provide the series with the technology to host classifieds on their website,

"The ASA Midwest Tour is an exciting addition to our network of partners," said Matthias Czabok, Raceway Media's Vice President of Business Development. "We haven't had a lot of exposure among Late Model Circle Track racers, so this relationship is an important one for us and will help with future growth."

Raceway Media has seen a flurry of activity since exhibiting at the Performance Racing Industry (PRI) show in Orlando, FL earlier this month where they announced a $55,000 sponsorship giveaway for 2007. Details on the promotion can be found online at * *


Raceway Media LLC, a Boxcar Media LLC, is a multimedia publishing firm servicing the racing and performance enthusiasts industries. It is a free 'one-stop shop' for those looking to buy, sell, trade, entertain or interact with people throughout the automotive and motorcycle racing and performance communities.

The company's holdings include and the newly launched, which together receive more than 50 million page views per month and have more than 150,000 members. Raceway Media also owns,,, and A new division, Raceway Productions, produces, distributes and broadcasts content of racing related events.

*ABOUT ASA MIDWEST* The ASA Midwest Tour is a Super Late Model Circle Track racing series established in the fall of 2006 to bring the excitement of Asphalt Short Track racing to the upper Midwestern states including Illinois, Iowa, Minnesota and upper Michigan. The company will be involved in helping to plan, create and execute these racing events.

Working closely with today's best racers as well as past greats, the ASA Midwest Tour will help to develop the stars of the future. The most unique aspect of the series are the rules, which allows many different engine types to compete, enabling locals from each racing facility to compete against the traveling stars. With 10 events already scheduled for the spring of 2007, ASA Midwest continues to lay the groundwork for its inaugural season.