MJE Marketing Services Inc.'s Auto Show Campaign Unveiled
SAN DIEGO--San Diego-based MJE Marketing Services Inc. announced that it has been retained by the New Car Dealers Association® (NCDA) San Diego County to market the 2007 San Diego International Auto Show®, December 27 through 31, 2006, at the San Diego Convention Center. This is the first year NCDA San Diego will use the services of a local agency as opposed to relying on the national campaign.
MJE Marketing has created print, television and radio advertising, outdoor banners, billboards, display materials and the 2007 San Diego International Auto Show (SDIAS) Web site, www.sdautoshow.com, under the “Where the Cars are the Stars” moniker. New Car Dealers Association has also partnered with Cohn Restaurant Group to offer free tickets to the show with a purchase. See details at www.cohnrestaurants.com. Holiday Bowl and Poinsettia Bowl attendees can also redeem their game ticket stubs for discounted tickets to the Auto Show.
The commercial, produced by MJE Marketing, is available for by clicking on the following link: www.mjemarketing.com/media/ncda/AutoShowCommercial.mov. The commercial began running Monday, December 18, 2006. Billboard art can be viewed at the following link: www.mjemarketing.com/media/ncda/Billboard.pdf. It is displayed at 30 locations around San Diego County.
“This year’s NCDA Auto Show will be better than ever. The new ad creative reflects the show’s focus on what’s hot in new cars and speaks to the allure of auto designs,” said Marlee Ehrenfeld, president and creative director of MJE Marketing Services Inc.
“The New Car Dealers Association’s decision to shift to a local agency from a national agency was based on our desire create a broader appeal, essentially shifting from a primarily buyer-centered show to a car enthusiast-centered show. This marketing campaign targets the whole spectrum,” according to Kevin Leap, SDIAS director.
About MJE Marketing Services
Established in 1994, MJE Marketing Services Inc. is a full-service, creative marketing agency located in San Diego. MJE specializes in the banking/finance, real estate, government, health care, high technology, hospitality and education industries. The agency provides services including marketing planning and research, corporate identity and collateral development, brand makeovers, public relations, worldwide media relations, product launches, advertising direct mail programs, media buying and Web site development. Further information is available by calling 619.682.3841 or visiting www.mjemarketing.com.