Milwaukee Mile and Briggs & Stratton Team Up

FOR IMMEDIATE RELEASE

MILWAUKEE MILE

AMERICA'S LEGENDARY OVAL

Contacts:  Jim Tretow, VP Media & Comm., (414) 453-5761 x2222,
jtretow@milwaukeemile.com

David Klaus, Briggs & Stratton Racing Manager,
 klaus.david@basco.com 

 

MILWAUKEE MILE AND BRIGGS & STRATTON TEAM UP

 

Benefits of Visibility At Historic Speedway Key Component

 

 

Milwaukee, Wis. (December 21, 2006) -  Two Milwaukee institutions, The
Milwaukee Mile and Briggs & Stratton, have once again teamed up as corporate
partners for the upcoming 2007 racing season at the historic speedway.

 

The Milwaukee Mile held it's first auto race in 1903 - over a century ago -
making it the world's oldest active motor speedway.  Briggs & Stratton
Racing makes more racing engines than any other company in the world, with
its corporate headquarters located in Milwaukee since the company was formed
over 90 years ago.

 

"This partnership will further strengthen our Briggs & Stratton brand right
here in Milwaukee and to a national audience with the visibility this
opportunity provides," commented David Klaus, Briggs & Stratton Racing
Manager.

 

Briggs & Stratton is the world's largest producer of air cooled gasoline
engines for outdoor power equipment. Briggs & Stratton designs,
manufactures, markets and services these products for original equipment
manufacturers (OEMs) worldwide.

 

In addition, Briggs & Stratton Racing manufactures a complete line of racing
engines for Karts, Quarter Midgets, Junior Dragsters, Bandolero cars and
more.  Every engine is hand-built by a dedicated team right here in
Wauwatosa, Wisconsin.  

 

"We believe this is a natural fit with the goals of Briggs & Stratton
Racing, and we are proud to continue our association with one of the most
trusted and visible brands in America," stated Aaron Hart, Milwaukee Mile
Vice President - Sales.

 

This is a renewal of a marketing partnership.  The highly-visible Briggs &
Stratton billboard along the backstretch of America's Legendary Oval
garnered over $330,000 in exposure during the various nationally televised
auto racing events (source: Joyce Jullius & Assoc., Inc Sponsors Report,
2006).  This coming season, Briggs & Stratton will be among the growing
number of partners who will benefit from all of The Milwaukee Mile major
race events being televised live to a national audience.

 

Milwaukee Mile race tickets, public address announcements and other
enhancements are also involved.  Terms of the agreement were not disclosed.

 

To find out more about the exciting products produced and powered by Briggs
& Stratton Racing, visit briggsracing.com.

 

For tickets and information regarding the 2007 season at The Milwaukee Mile,
visit MilwaukeeMile.com.

 

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