ARKONA Adds Sales Office to Keep Pace with Demand

SALT LAKE CITY--ARKONA Inc. (OTC: ARKN), the leader in supplying fully integrated on-demand business management solutions to automotive and powersports dealerships, announced today the opening of a new sales office for the states of Illinois, Indiana, Wisconsin, and the upper peninsula of Michigan. With the addition of this office, ARKONA has now opened 9 sales offices across the country in the past 24 months.

To accommodate the unparalleled customer growth and sales activity in the region, ARKONA has hired Jim Cassidy to head the north central region sales office. Jim has more than 20 years of sales experience in the automotive industry, including more than 14 years with Reynolds & Reynolds.

“Jim is a veteran of the automotive industry with an excellent understanding of the challenges facing the dealership community. Equally impressive is his energy, dedication, and commitment to be able to provide leading-edge management tools to meet the specific needs of each dealership. Sales performance and excellent customer management have been Jim’s hallmarks through the years,” commented Michael Critchfield, Vice President Sales, ARKONA. “We are delighted Jim has accepted this new role and we are confident that he will have a significant impact on the growth of ARKONA’s business in the north central region.”

Prior to ARKONA, Jim has held positions as regional sales manager, area sales manager, strategic account representative, and account manager. Jim has a Bachelor of Science degree in industrial management and engineering from Purdue University. Contact information for Jim Cassidy can be found at www.ARKONA.com/contact.

About ARKONA Inc.

Founded in 1996, ARKONA is a leading supplier of fully integrated business management solutions for automotive and powersports dealerships. The Company's industry-leading application service provider or ASP model provides state-of-the-art technology and high-level technical support and training at low cost. The company serves dealerships representing every major car manufacturer throughout all regions of the United States. ARKONA's Dealer Management System (DMS) also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back-office systems with a retail Web presence. ARKONA's DMS supports all major back-office functions including accounting, payroll and sales management. The ARKONA DMS is based on flexible, industry standard technology. For more information, visit the company's Web site at www.ARKONA.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The Company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.