RiechesBaird Hired by Kelley Blue Book

IRVINE, Calif.--RiechesBaird, a business/brand consulting firm that builds the market value of B2B brands, has been selected by Kelley Blue Book, The Trusted Resource^® to create a positioning campaign that extends its well known brand equity. RiechesBaird’s branding and integrated marketing teams will assist Kelley Blue Book and kbb.com in the development of an overall company strategy encompassing both the company’s dealer and consumer segments.

“RiechesBaird is working with Kelley Blue Book on a new campaign designed to build on the company’s premier brand awareness and educate dealers about its advanced technologies,” said Ray Baird, president of RiechesBaird. “As we continue to build unique partnerships with our clients, our team of experts is able to create a seamless integration of business vision, brand development and integrated marketing.”

Irvine, Calif.-based Kelley Blue Book is America’s most used and trusted vehicle pricing, values and information resource. Dealers, car buyers and sellers have relied upon Kelley Blue Book for authoritative and unbiased information for more than 80 years. No other medium reaches more in-market vehicle shoppers than kbb.com; nearly one in every three American car buyers performs their research on kbb.com.

“It was important to us to align ourselves with a firm that looked at our company as a whole and assist us in building on the equity of our powerful brand,” said Rick Wainschel, vice president of marketing research and brand communications at Kelley Blue Book. “RiechesBaird is committed to working with us to develop a strategic campaign that takes into account our emerging dealer technologies and how we can position them within our overall company strategy.”

RiechesBaird builds the market value of B2B brands through business strategy, brand development and integrated marketing. In addition to being ranked among “The Top 25 B2B Agencies in the U.S.” for six years running by BtoB Magazine, it has been named “Business of the Year” by the Irvine Chamber of Commerce and the city of Irvine. For more information about RiechesBaird, please call (949) 586-1200 or visit the Web site at www.riechesbaird.com.