@utoRevenue Clients Recapture ‘Lost’ Customers

LEE, Mass.--@utoRevenue™, the leading permission-based marketing company in the automotive industry, recaptured over 7,300 ‘lost’ customers for its dealership clients and earned them more than $3.5 million in just 30 days, reports John M. Miller, General Manager for @utoRevenue.

According to @utoRevenue reports, between October 11 and November 11, a total of 7,388 customers who had not visited their service departments in over 365 days returned to their dealerships for service after receiving service reminders or a promotional email generated by @utoRevenue.

“What’s remarkable is that these recaptured customers spent an average of $483.27 per repair order,” said Miller. “That is over 231% more than the NADA average of $209 for an R.O. Obviously, those customers received the right offer at the right time and were motivated to spend more.”

“Normally, customers who haven’t been back to their dealership in more than a year are considered ‘lost’ customers by most direct mail companies and industry experts,” he says. “Yet, with our permission-based email services, @utoRevenue was able to recapture those lost customers for our clients.”

“Conventional wisdom used to be that customers who do not return to their dealerships for 12 months for service are having their cars serviced elsewhere,” says Les Hall, @utoRevenue’s National Accounts Manager. “However, what we discovered is that in most cases they just are not having their cars regularly serviced, so when they do return to the dealership for service, they need more work done.”

“Every month, our dealership clients email over 2.5 million service offers to their customers, and a large percentage of those customers respond to the service offers and reminders within 30 days,” Miller says. “In fact, most respond within 14 days of receiving our emails.”

@utoRevenue estimates that its permission-based email services this year will help their clients recapture over 80,000 customers who have not been to the dealership in a year or more. “The $30 million in incremental revenue these customers will generate for our dealers is why @utoRevenue is growing faster than any other company in our industry,” according to Miller.

About @utoRevenue(www.autorevenue.com)

@utoRevenue™, a Dominion Enterprises Company, is based in Lee, Ma. John M. Miller, Founder and General Manager, has over 24 years experience in the auto industry as an executive for COIN Financial Systems, Ultimate Prospecting Systems, Reynolds and Reynolds and KeyTrak. @utoRevenue offers a complete line of marketing services including email, email collection, direct mail, voice messaging, e-newsletters, database cleansing and online real time appointment scheduling. @utoRevenue products include @utoMatch™, @utoDirect™, @utoVoice™, @utoEnews™, @utoCleanse™ and @utoScheduler™.