PointRoll Rolls into the Motor City, Opens Office in Detroit

New Location to Focus Strongly on Generating Rich Media Adoption in Automotive Industry

CONSHOHOCKEN, Pa., Dec. 18 -- PointRoll, Inc., the leading developer of innovative rich media technology solutions, today announced the opening of its new Detroit office. The office - located in Troy, Michigan - will be led by Sarah Ripmaster, Sales Director and will include a house sales and support staff. An account management team is expected to be added in 2007. The office will focus on the automotive industry as well as other regional business opportunities.

"The automotive industry is just beginning to realize the creative and measurement capabilities rich media advertising enables. Through the more than 600 automotive campaigns we've conducted, we've seen the impact PointRoll rich media advertising has on the purchase funnel," said Deann Harvey, Vice President, Sales - East, PointRoll. "By bringing cars to where in-market buyers are online, dealers and manufacturers can reap the benefit of pre- qualifying leads before they step into the dealership."

"By establishing a physical presence in the Detroit market, we're better able to accelerate the adoption of rich media technologies within the Detroit automotive industry and beyond," said Chris Saridakis, CEO, PointRoll. "We look forward to continuing to provide our clients in the region with best-in- class service as we further expand this office through 2007."

The decision to establish a physical presence in the Detroit region was driven largely by the unlimited - and untapped - potential for the automotive industry to successfully leverage rich media advertising.

For those dealers who have embraced rich media, they are seeing substantial results. A recent PointRoll Young & Rubicam and Lincoln Mercury Dealers Association campaign for the Mercury Milan encouraged users to tour the new Mercury Milan and included video, a photo gallery, download and print financing options, as well as find a dealer functionality - all from within a PointRoll FatBoy(R) expandable ad unit. Campaigns in all regions outperformed the industry benchmark, with some regions performing over twice that of benchmark.

"PointRoll's rich media technology provided the necessary components to make the Mercury Milan campaign successful with the ability to include local dealer information and interactive components," said Eleanor Lancaster, Account Executive, Young & Rubicam. "The PointRoll creative team understood the objective and created a campaign that exceeded our expectations."

To date, PointRoll has worked with over 100 automotive clients and has conducted more than 600 rich media automotive campaigns. Through the data the company has collected, the Web has been shown to be an extremely effective channel for reaching car buyers - with PointRoll automotive rich media campaigns garnering an average interaction rate of 6.8 percent and average brand interaction time of 14.23 seconds for ad units that contain interactive video. Additionally, the company has identified which features have proven to be most successful for reaching specific goals. By opening the Detroit office, PointRoll is looking to share its comprehensive experience and consulting capabilities to help the automotive industry realize maximum ROI through rich media.

About PointRoll, Inc.

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. , develops innovative rich media technology solutions that go beyond the creative limitations of existing advertising options. PointRoll's ground- breaking products and superior service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. Alongside its unique, compelling offerings and service, PointRoll delivers comprehensive, real-time reporting capabilities that exponentially improve measurement, generating data that effectively illustrates how and why it maximizes return on investment.

PointRoll's proprietary technology platform, "The Boys," provide a full range of marketing solutions that include comprehensive service support and extensive data reporting capabilities. "The Boys" include: FatBoy(R) expanding ads, TomBoy(TM) universal 100K+, TowelBoy(R) snap-back units, BadBoy(TM) floating ads, and PaperBoy Local Delivery(TM). PointRoll works with more than 800 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit www.pointroll.com.