Raceway Media Joins Forces with ASA Late Model Series
*FOR IMMEDIATE RELEASE
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*Raceway Media Joins Forces with ASA Late Model Series*
*North Adams, MA* (December 18, 2006) – The latest addition to Raceway
Media's growing family of partners is ASA Late Model Series, including the
Northern and Southern divisions, as well as the Challenge Touring Series.
The multimedia company announced the agreement today, following last
Thursday's announcement of a $55,000 sponsorship giveaway for 2007.
ASA Late Model Series President Ron Varney feels the partnership is a
natural one. "From the very beginning we've relied on our racers to help us
develop this series by letting us know what they want. Many of them already
use RacingJunk.com, so forming a partnership with Raceway Media is an
obvious decision for us. This will provide our racers and fans with even
easier access to this wonderful resource and expose our series to a new
audience."
Under the agreement, Raceway Media and ASA Late Model Series will exchange
web banner advertisements, Raceway Media materials will be distributed to
ASA Late Model racers and announcements promoting RacingJunk.com will be
made at series events. Raceway Media will also provide the series with a
direct link to the classified service from their website,
www.asalatemodels.com.
"We are looking forward to working with Ron and his series," said Osmin
Alvarez, CEO of Raceway Media. "They have a dedicated group of racers and
fans, and we hope that this partnership will help them grow their fan base
and bring us greater awareness in the short track racing world."
The deal marks the fifth sanctioning body partner for Raceway Media and the
first ASA partner.
ABOUT RACEWAY MEDIA
Raceway Media LLC, a Boxcar Media, LLC company, is a multimedia publishing
firm servicing the racing and performance enthusiasts industries. It is a
free 'one-stop shop' for those looking to buy, sell, trade, entertain or
interact with people throughout the automotive and motorcycle racing and
performance communities.
The company's holdings include RacingJunk.com and the newly launched
MotorcycleJunk.com, which together receive more than 50 million page views
per month and have more than 150,000 members. Raceway Media also owns
BoatingJunk.com, MuscleCarJunk.com, TunerJunk.com, ImportJunk.com and
RacingJunkRides.com. A new division, "Raceway Productions," produces,
distributes and broadcasts content of racing related events.
ABOUT ASA LATE MODEL SERIES
The ASA Late Model Series is a traveling Late Model Racing series that has
been in operation since 2003. The series runs throughout the Midwest with
plans to expand into the east and south. The series runs a Northern and
Southern division as well as a Challenge Touring Series that will be
launched throughout the United States.
The series is developing into a sanctioning body that meets both the grass
roots racing levels as well as the mass markets. The Challenge Series events
will be televised and will increase our exposure, setting the series as a
major short track sanctioning body throughout the country. The Northern and
Southern divisions meets the racers needs at the grassroots level and offer
affordable professional racing.